Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.
Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Workshop Question - How can your brand address consumer demand for experiential products?
Trend Themes
1. Cannabis-infused Intimacy - The use of cannabis products to enhance intimate experiences is reshaping how couples connect and explore their sexuality.
2. THC and CBD Combination - Combining THC and CBD in various formats creates a balanced approach to relaxation and heightened sensations.
3. Functional Ingredients in Sexual Wellness - The inclusion of natural, functional ingredients like Maca Root and horny goat weed in sexual wellness products addresses consumer demand for holistic experiences.
Industry Implications
1. Cannabis Industry - Developments in cannabis-infused products are expanding the industry's reach into wellness and lifestyle sectors.
2. Sexual Wellness Industry - Products designed for sexual wellness, especially those incorporating adaptogens and cannabinoids, are experiencing significant consumer interest.
3. Functional Food and Beverage Industry - The trend towards incorporating health-boosting, functional ingredients into edible products is likely to reshape consumer expectations for on-the-go wellness solutions.
