Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors
Laura McQuarrie — January 24, 2024 — Lifestyle
References: auroramj & investingnews
Aurora Cannabis, the largest Canadian medical cannabis company, launched two new cannabis-infused beverages produced by Vacay. Both of the latest launches from Vacay take the form of 3:1 hybrid beverages with two to three milligrams of THC and 6.4 to 8.6mg of CBD. While Strawberry Pineapple Tropical Soda is refreshingly sweet, tart and summery, Pineapple Coconut Tropical Fizz 3:1 features tangy fruits that remind of an island escape.
Notably, the new cannabis-infused beverages are crafted with SōRSE emulsion technology for little to no cannabis aroma or taste.
At launch, Aurora's newest cannabis-infused products produced by Vacay are exclusively available to Aurora's veteran patients first. With this launch, Aurora is introducing a new product category that meets the needs of patients in Canada.
Notably, the new cannabis-infused beverages are crafted with SōRSE emulsion technology for little to no cannabis aroma or taste.
At launch, Aurora's newest cannabis-infused products produced by Vacay are exclusively available to Aurora's veteran patients first. With this launch, Aurora is introducing a new product category that meets the needs of patients in Canada.
Trend Themes
1. Cannabis-infused Beverages - The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to explore new product categories and cater to the needs of cannabis consumers.
2. Hybrid Beverages - The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to offer more diverse and customized products.
3. SōRSE Emulsion Technology - The use of SōRSE emulsion technology in crafting cannabis-infused beverages allows for little to no cannabis aroma or taste, opening up possibilities for the development of products that appeal to a wider consumer base.
Industry Implications
1. Beverage Industry - The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to tap into the growing market of cannabis consumers and diversify their product offerings.
2. Cannabis Industry - The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to attract new and diverse consumer segments.
3. Technology Industry - The use of SōRSE emulsion technology in crafting cannabis-infused beverages showcases a disruptive innovation opportunity for the technology industry to revolutionize product development processes for other industries as well.
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