foodora's fusionblends Line is a Unique April Fools Stunt
In celebration of April Fools, foodora announced a new line of liquified meals called 'fusionblends.' Catering to the modern day millennial lifestyle, the new ready-to-eat option allows for efficiency and nutrition. The marketing stunt by foodora combines popular foods, such as avocado toast and chocolate cake, into liquefied meals that are promoted as convenient and tasty.
Introduced on April 1st, fusionblends consists of five liquefied meal options. Cleverly named after daily trends that millennials are all too familiar with, foodora puts the spotlight on Brunch Time, Game Night, Date Night, Break Up and Binge Out. Each of the flavors is a fusion of ingredients that can be attributed to the mood of the situation. For example, while the Break Up consists of chocolate cake and a mix of ice cream and cookies, the Game Night features a classic cheeseburger, a serving of BBQ baby back ribs and hot chicken wings.
Introduced on April 1st, fusionblends consists of five liquefied meal options. Cleverly named after daily trends that millennials are all too familiar with, foodora puts the spotlight on Brunch Time, Game Night, Date Night, Break Up and Binge Out. Each of the flavors is a fusion of ingredients that can be attributed to the mood of the situation. For example, while the Break Up consists of chocolate cake and a mix of ice cream and cookies, the Game Night features a classic cheeseburger, a serving of BBQ baby back ribs and hot chicken wings.
Trend Themes
1. Liquified Meals - Disruptive innovation opportunity: Exploring the development of nutritious and convenient liquified meal options for the modern consumer.
2. Fusionblends - Disruptive innovation opportunity: Creating unique and customizable fusionblends that cater to specific moods or occasions.
3. Convenience Food - Disruptive innovation opportunity: Innovating in the convenience food market by offering ready-to-eat, healthy meal options in liquid form.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Partnering with food delivery services to offer liquified meals as a convenient and healthy option for consumers.
2. Healthy Snacks - Disruptive innovation opportunity: Expanding the healthy snacks market by introducing liquified meals as a nutritious and on-the-go alternative.
3. Meal Replacement - Disruptive innovation opportunity: Developing liquified meal products that can serve as meal replacements for busy individuals seeking a balanced diet.
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