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Sports Streaming

Major streaming services evolve to offer better options for sports fans

Trend - Though streaming services like Netflix, Hulu, Paramount + and more have transformed consumers' relationships with television, they have yet to crack the code on live events. That is, until, the recent rise of sports-specific streaming partners and services. Expanding programming into these areas ensures larger viewership, especially around huge events like the Super Bowl.

Insight - The target demographic for live sporting events has changed in recent years; take, for example, the Super Bowl -- between Rihanna's halftime show and Taylor Swift's much-covered relationship with Kansas City Chiefs tight end Travis Kelce, the event has begun to attract more than just football fans. This introduces an opportunity for not just increased eyeballs, but additional merchandising and programming. As streaming services develop into production houses and even media conglomerates, their ability to seize these opportunities becomes irresistible.
Workshop Question - How can we leverage changing audience demographics and expanding media capabilities to innovate our offerings?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
12,189 Total Clicks
Date Range:
Jul 22 — Jan 25
Trending:
This Quarter and Mild

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