The MORI Folding Bike Can Be Customized and Conforms to Your Needs
Amelia Roblin — March 14, 2013 — Autos
References: behance.net & tuvie
The MORI Folding Bike has been proposed as the solution to broadening the cyclist market and attracting new riders. The reason why this concept would likely succeed is because it offers an impressive collection of unfamiliar features in a surprisingly small package.
Janus Yuan worked to target busy women especially and thus decided that the two-wheeler would have to be quite versatile. Its innovative transformable frame enables it to easily evolve according to one's changing needs, becoming a shopping trolly, a scooter and a bicycle with the capacity to be compactly reconfigured for storage.
Another alluring feature of the MORI Folding Bike is its 3D-printed manufacturing. This opens up the possibilities for the consumer to design the look of her own e-bike with her choice of color, texture and pattern.
Janus Yuan worked to target busy women especially and thus decided that the two-wheeler would have to be quite versatile. Its innovative transformable frame enables it to easily evolve according to one's changing needs, becoming a shopping trolly, a scooter and a bicycle with the capacity to be compactly reconfigured for storage.
Another alluring feature of the MORI Folding Bike is its 3D-printed manufacturing. This opens up the possibilities for the consumer to design the look of her own e-bike with her choice of color, texture and pattern.
Trend Themes
1. Transformable Bicycles - Disruptive innovation opportunity: Develop customizable bicycles that can transform into different forms, such as shopping trolleys and scooters.
2. 3d-printed Manufacturing - Disruptive innovation opportunity: Utilize 3D printing technology to allow consumers to design and customize the appearance of bicycles.
3. Cyclist Market Expansion - Disruptive innovation opportunity: Create bicycles with unfamiliar features to attract new riders and broaden the market.
Industry Implications
1. Bicycle Manufacturing - Disruptive innovation opportunity: Integrate transformable and customizable features into bicycle manufacturing processes.
2. 3D Printing - Disruptive innovation opportunity: Explore the use of 3D printing in the production of bicycles, allowing for personalized designs.
3. Urban Transportation - Disruptive innovation opportunity: Develop versatile bicycles that cater to the needs of urban commuters and offer alternative transportation options.
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