Chanel's Spring 2018 Collection Features a Marlene Dietrich-Esque Tuxedo
The haute couture bride in the Chanel Spring 2018 show stepped out on the catwalk, wearing "a white Marlene Dietrich-esque tuxedo with feathered sleeves and a train." In the midst of vintage Chanel suits and beautifully tailored 20s-inspired dresses, the bridal tux seems to reinforce a reccurring theme for the luxurious fashion house, as well as the world at large.
This comes as no surprise, as Karl Lagerfeld has consistently questioned and rethought Chanel bridal wear — from mini dresses to same-sex bridal garments during gay marriage controversies in France. The Spring 2018 haute couture bride seem to reinforce this metaphorical notion of "women, putting on the pants" quite literary and challenging persisting outdated notions of patriarchy and male dominance.
This comes as no surprise, as Karl Lagerfeld has consistently questioned and rethought Chanel bridal wear — from mini dresses to same-sex bridal garments during gay marriage controversies in France. The Spring 2018 haute couture bride seem to reinforce this metaphorical notion of "women, putting on the pants" quite literary and challenging persisting outdated notions of patriarchy and male dominance.
Trend Themes
1. Gender-bending Bridal Wear - The trend of creating bridal wear that does not conform to traditional gender norms presents an opportunity for disruptive innovation in the fashion industry.
2. Vintage-inspired Haute Couture - The trend of incorporating vintage elements into haute couture fashion offers opportunities for disruption in the luxury fashion market.
3. Contemporary Reinvention of Classic Looks - The trend of bringing new life to classic fashion staples presents opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore disruptive innovations in gender-neutral and vintage-inspired bridal wear.
2. Wedding Industry - The wedding industry can benefit from disruptive innovations that challenge heteronormative traditions and offer new options for brides and grooms.
3. Sustainable Fashion - The sustainable fashion industry can take inspiration from the trend of reinventing classic looks by reusing and repurposing vintage and existing garments.
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