'Sober Up' Supports Liver Health and Mental Clarity
Laura McQuarrie — October 10, 2018 — Lifestyle
References: indiegogo & bevindustry
Former Red Bull UK CEO Harry Drnec is launching 'Sober Up' as a detoxifying beverage line that is beneficial for reducing the toxic effects of alcohol, improving mental clarity and helping to prevent hangovers. While the functional and fast-acting shot can be consumed before, during or after a night of drinking, it may also be taken to support detoxification and liver health at any time.
The zero-caffeine Sober Up is made with naturally sourced ingredients like turmeric, kudzu, peppermint, ginseng and wormwood. Using the funds from a successful campaign, Sober Up is also set to be produced with cannabidiol (CBD) to provide even more benefits for the mind and body.
Sober Up is now being introduced to the world through a crowdfunding campaign on Indiegogo, which gives early supporters the chance to be the first to get their hands on the product at a discounted rate.
The zero-caffeine Sober Up is made with naturally sourced ingredients like turmeric, kudzu, peppermint, ginseng and wormwood. Using the funds from a successful campaign, Sober Up is also set to be produced with cannabidiol (CBD) to provide even more benefits for the mind and body.
Sober Up is now being introduced to the world through a crowdfunding campaign on Indiegogo, which gives early supporters the chance to be the first to get their hands on the product at a discounted rate.
Trend Themes
1. Detoxifying Beverages - Opportunity to develop functional and fast-acting shots that reduce the toxic effects of alcohol, improve mental clarity, and support detoxification and liver health.
2. Cbd-infused Drinks - Potential to add cannabidiol to detoxifying beverages for additional health benefits and market differentiation.
3. Crowdfunding Campaigns for Beverage Startups - Potential to use crowdfunding as a means to introduce and market new detoxifying beverages, while also generating early support and funding.
Industry Implications
1. Beverage Industry - Opportunity for established and emerging players to develop and market a new category of functional and health-focused beverages.
2. CBD Industry - Opportunity for CBD manufacturers to enter the beverage space and introduce new products that offer health benefits through natural ingredients and cannabidiol.
3. Crowdfunding Platforms - Potential to collaborate with beverage startups to promote and facilitate crowdfunding campaigns for new products and market entry.
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