Brands create cosmetic products specific to post-workout upkeep
Trend - Brands in the cosmetic industry are now prioritizing a specific but common ritual–post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.
Insight - For consumers living in cities who deal with fast-paced and competitive lifestyles, balancing personal and professional responsibilities with personal care can result burnout. These individuals seek out products and services that allow them to transition between duties in a way that still focuses on function and convenience.
Insight - For consumers living in cities who deal with fast-paced and competitive lifestyles, balancing personal and professional responsibilities with personal care can result burnout. These individuals seek out products and services that allow them to transition between duties in a way that still focuses on function and convenience.
Workshop Question - Consider an added element to your product/service that would enhance the perception of it being personalized.
Trend Themes
1. Athleisure-inspired Skincare Products - The rise of athleisure fashion has encouraged the emergence of a new wave of skincare products that cater specifically to active and on-the-go consumers.
2. Post-workout Care Products - Brands are now prioritizing post-workout care by offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment.
3. Dry Shampoo Products for Active Consumers - Dry shampoo is becoming synonymous with active, on-the-go consumers as more brands are introducing products that are specifically designed for post-gym and on-the-go use.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage these trends to offer products that prioritize function, convenience, and personalization.
2. Athleisure Fashion - Athleisure brands can partner with skincare and beauty brands to create products that complement their workout apparel and resonate with their audiences.
3. Fitness and Wellness - Fitness and wellness brands can partner with beauty and skincare brands to offer products that help consumers deal with the specific issues that come with working out.
