Grove Collaborative's One Powerful Cleaner is Paired with a Spray Bottle
Laura McQuarrie — January 24, 2020 — Eco
References: grove.co & fastcompany
For the sake of their health and the well-being of the planet, many people are making the switch to simple, non-toxic cleaning products for the home and Grove Collaborative makes it easy to get started with one powerful cleaner with plant-derived cleaning agents. In the Cleaning Concentrate Kit, the brand pairs a cleaning concentrate—either an all-purpose, glass or tub and tile formula—with a reusable spray bottle with a no-slip silicone sleeve and a microfiber towel.
The naturally fragranced cleaning products are available in both Orange & Rosemary and Lavender & Thyme scents, and the formulas can be activated by adding water and shaking the product in the colorful spray bottle to combine.
The naturally fragranced cleaning products are available in both Orange & Rosemary and Lavender & Thyme scents, and the formulas can be activated by adding water and shaking the product in the colorful spray bottle to combine.
Trend Themes
1. Non-toxic Cleaning Products - Opportunity for companies to innovate and create effective, non-toxic cleaning solutions for health-conscious consumers.
2. Reusable Cleaning Kits - Disruption in the cleaning industry by providing cleaning concentrate kits that reduce waste and promote sustainability.
3. Plant-derived Cleaning Agents - Innovation opportunity to develop and market cleaning products that are made from environmentally-friendly, plant-derived ingredients.
Industry Implications
1. Home Cleaning Products - Potential for companies to create and market non-toxic, sustainable cleaning products for household use.
2. Cleaning Supply Manufacturing - Opportunity to produce and distribute reusable cleaning concentrate kits that reduce reliance on single-use plastic bottles and promote sustainability.
3. Eco-friendly Consumer Goods - Innovation potential for companies to develop and sell cleaning products made from plant-derived ingredients, catering to eco-conscious consumers.
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