The Bored Game Ad Pokes Fun at the Cliches of Nostalgic Toy Ads
Angela Rajic — December 20, 2013 — Pop Culture
For anyone who grew up in the 80s and 90s, toy commercials and advertisements were part their everyday lives, and the Bored Game parody ad brings back all those memories. The fake commercial advertises a colossal board game comprised of childhood favorites like Guess Who and Rock 'Em Sock'Em Robots. The commercial done the high-energy, costumed mascot method scene a lot in the 80s and nineties.
The kids are shown complaining of boredom at the beginning of the fake commercial and are then thrown into the word of the game. As was often seen in advertising for boy-focused toys, here is an emphasis on competition. The Bored Game parody it is a fun romp back to childhoods spent watching TV and yearning for the toys we saw on the screen.
The kids are shown complaining of boredom at the beginning of the fake commercial and are then thrown into the word of the game. As was often seen in advertising for boy-focused toys, here is an emphasis on competition. The Bored Game parody it is a fun romp back to childhoods spent watching TV and yearning for the toys we saw on the screen.
Trend Themes
1. Nostalgia Marketing - Marketing campaigns that evoke a sense of nostalgia can be extremely effective as they tap into consumers' emotions and memories, providing opportunities for disruptive innovation to create modern versions of nostalgic products.
2. Parody Advertising - Parodying conventional advertising techniques can provide a fresh take on marketing, and innovative companies can capitalize on this trend to create memorable and engaging campaigns.
3. Childhood-driven Products - Entrepreneurs can tap into the trend of nostalgia for childhood toys and games by creating new products that utilize classic elements but introduce modern twists and features for innovative and memorable products.
Industry Implications
1. Toy Industry - By tapping into the trend of nostalgia, toy companies can revitalize classic products and concepts, creating innovative products that appeal to both new and old generations of consumers.
2. Advertising Industry - Parody advertising techniques can be utilized by innovative companies to create memorable campaigns that stand out from conventional advertising methods.
3. Marketing Industry - Nostalgia marketing provides a great opportunity for innovative marketers to tap into consumer emotions and create campaigns that evoke memories, creating a strong emotional connection with consumers and leading to long-lasting brand loyalty.
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