CÎROC Collaborated with Moschino on a Stylish Limited-Edition Bottle
Laura McQuarrie — September 20, 2018 — Marketing
References: facebook & prnewswire
At Milan Fashion Week, premium vodka brand CÎROC launched a bold, bright and fashion-forward limited-edition bottle collaboration with Moschino that aims to redefine modern luxury. As both brands approach luxury from a perspective of play, the special vodka bottle design embraces an offbeat blue color that is accented with golden accents and expresses the spirit of a new campaign.
To bring awareness to its collaborative new creation, the brands had creative director Jeremy Scott take to the streets, alongside models Jasmine Sanders and River Viiperi, as well as recording artist WizKid for "a riot of fun, color and celebration." The release of this new limited-edition bottle marks the kickoff of a series of events that will be held as part of a disruptive luxury campaign.
To bring awareness to its collaborative new creation, the brands had creative director Jeremy Scott take to the streets, alongside models Jasmine Sanders and River Viiperi, as well as recording artist WizKid for "a riot of fun, color and celebration." The release of this new limited-edition bottle marks the kickoff of a series of events that will be held as part of a disruptive luxury campaign.
Trend Themes
1. Fashion-forward Collaborations - Collaborating with fashion brands to create limited edition products that are bold and unique can create disruptive opportunities for luxury brands.
2. Playful Luxury Design - Designing luxury products with playful, offbeat colors that stand out from traditional aesthetics can create disruptive opportunities within the luxury industry.
3. Multi-channel Luxury Campaigns - Creating multi-channel luxury campaigns that feature creative directors, models, and recording artists can create disruptive opportunities within the marketing and advertising industry.
Industry Implications
1. Luxury Goods - Collaborating with other industries, such as fashion, to create unique, limited-edition products can create disruptive opportunities within the luxury goods industry.
2. Design - Incorporating playful, offbeat colors into luxury product designs can create disruptive opportunities within the design industry.
3. Marketing and Advertising - Creating multi-channel luxury campaigns that feature creative directors, models, and recording artists can create disruptive opportunities within the marketing and advertising industry.
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