Two Roots Brewing Co. Offers a Unique Fusion of Cannabis & Craft Beer
Laura McQuarrie — August 21, 2018 — Lifestyle
References: instagram & prnewswire
Two Roots Brewing Company is introducing a collection of non-alcoholic cannabis beer as an innovative new hybrid adult beverage range. The 100-calorie cannabinoid-infused craft 'Cannabier' is made in several different styles to emulate popular types of beer like lagers, stouts, ales, IPAs and more. Two Roots Brewing Co. also created a unique style by the name of 'Tribute' that is said to taste just like cannabis.
As there are laws currently in place that prevent alcoholic products from being infused with cannabis, many brands are turning to the creation of inventive non-alcoholic beverages instead. Even so, the Two Roots Brewing Company states that it will "advocate for continued social and legislative change, with the ultimate goal of normalizing the consumption of cannabis-infused products."
As there are laws currently in place that prevent alcoholic products from being infused with cannabis, many brands are turning to the creation of inventive non-alcoholic beverages instead. Even so, the Two Roots Brewing Company states that it will "advocate for continued social and legislative change, with the ultimate goal of normalizing the consumption of cannabis-infused products."
Trend Themes
1. Non-alcoholic Cannabis Beverages - The trend of creating non-alcoholic cannabis-infused drinks is disrupting the beverage industry, offering consumers a unique and alternative choice for socializing.
2. Cannabinoid-infused Craft Beers - The fusion of cannabis and craft beer in non-alcoholic options presents a disruptive innovation opportunity for breweries, tapping into a growing market interested in both health-conscious and cannabis-related products.
3. Advocacy for Cannabis-infused Products - Brands advocating for the normalization of cannabis consumption through non-alcoholic beverages are exploring an untapped market while influencing social and legislative changes.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of non-alcoholic cannabis-infused drinks, attracting new consumers and diversifying its product portfolio.
2. Craft Beer - Craft breweries have an opportunity to disrupt the market by creating cannabinoid-infused craft beers, appealing to health-conscious consumers and cannabis enthusiasts.
3. Cannabis - The cannabis industry can expand its offerings by producing non-alcoholic cannabis beverages, reaching a broader audience and establishing a new category of products.
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