Beko's HarvestFresh Technology Mimics the 24-Hour Sun Cycle
Laura McQuarrie — April 19, 2023 — Art & Design
References: prnewswire
Ahead of a day in April that supports environmental protection, Beko Home Appliances USA launched a new line of refrigerators dedicated to extending the life of fresh produce. The HarvestFresh system features a three-color light system that simulates the 24-hour natural sun cycle to preserve essential minerals and vitamins in fresh produce. Equipped with this technology, the fridge crisper drawers help to preserve fruits and vegetables for 30 days.
Sustainably minded consumers are becoming increasingly aware of the negative impact of household waste on the environment and have prioritized reducing waste in their daily routines. This is particularly evident in the realm of food preservation, where households are seeking out innovative solutions to reduce food spoilage and extend the lifespan of their groceries.
Sustainably minded consumers are becoming increasingly aware of the negative impact of household waste on the environment and have prioritized reducing waste in their daily routines. This is particularly evident in the realm of food preservation, where households are seeking out innovative solutions to reduce food spoilage and extend the lifespan of their groceries.
Trend Themes
1. Sustainable Home Appliances - The trend of eco-friendly home appliances presents a disruptive innovation opportunity for companies to design products that cater to environmentally conscious consumers.
2. Smart Food Preservation - The trend of intelligent food preservation technology presents a disruptive innovation opportunity for companies to create products that preserve the quality and nutritional value of fresh produce.
3. Extended Shelf Life Technology - The trend of extended shelf life technology presents a disruptive innovation opportunity for companies to develop products that increase the longevity of fresh produce and reduce household waste.
Industry Implications
1. Home Appliances - The home appliances industry presents a disruptive innovation opportunity for companies to design eco-friendly refrigerators that cater to the growing demand for sustainable energy-efficient products.
2. Food Storage and Preservation - The food storage and preservation industry presents a disruptive innovation opportunity for companies to create smart technologies that cater to the needs of consumers seeking to reduce food spoilage and waste.
3. Nutrition and Wellness - The nutrition and wellness industry presents a disruptive innovation opportunity for companies to create products that improve the shelf life and nutritional value of fresh produce, appealing to consumers seeking healthier options and reduced household waste.
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