Tarsus Launches 'Look at the Lids' Campaign for Eye Health
Grace Mahas — January 4, 2023 — Marketing
References: LookattheLids & finance.yahoo
Tarsus Pharmaceuticals has launched a disease education campaign to increase awareness of Demodex blepharitis, a common lid margin disease that affects around 25 million eye care patients in the US. The campaign, called Look at the Lids, aims to encourage eye care professionals to screen for the disease in all their patients to diagnose it sooner.
It includes educational tools and resources for eye care professionals, a website, social media channels, webinars, and interactive activities at the American Academy of Ophthalmology and the American Academy of Optometry's annual meetings. Demodex blepharitis is caused by an infestation of Demodex mites and is characterized by inflammation, redness, and ocular irritation.
“It is remarkable how many patients I discover who have Demodex just by examining their lashes when they look down during a regular eye exam,” said Selina McGee, OD, FAAO, CEO of BeSpoke Vision in Oklahoma. “This disease is often hiding in plain sight, and without properly screening for it, many patients go undiagnosed. Demodex can cause damage and discomfort when left untreated, and I’m excited to be a part of a campaign designed to increase the identification and diagnosis of this very common disease.”
Image Credit: Tarsus Pharmaceuticals, Inc.
It includes educational tools and resources for eye care professionals, a website, social media channels, webinars, and interactive activities at the American Academy of Ophthalmology and the American Academy of Optometry's annual meetings. Demodex blepharitis is caused by an infestation of Demodex mites and is characterized by inflammation, redness, and ocular irritation.
“It is remarkable how many patients I discover who have Demodex just by examining their lashes when they look down during a regular eye exam,” said Selina McGee, OD, FAAO, CEO of BeSpoke Vision in Oklahoma. “This disease is often hiding in plain sight, and without properly screening for it, many patients go undiagnosed. Demodex can cause damage and discomfort when left untreated, and I’m excited to be a part of a campaign designed to increase the identification and diagnosis of this very common disease.”
Image Credit: Tarsus Pharmaceuticals, Inc.
Trend Themes
1. Disease Education Campaigns - Businesses can launch educational campaigns aimed at increasing awareness and diagnosis of common diseases, like Demodex blepharitis.
2. Patient Screening Tools - Innovative tools can be developed to help eye care professionals easily screen for common lid margin diseases, like Demodex blepharitis.
3. Interactive Medical Education - Interactive activities and webinars can be developed to provide ongoing medical education to eye care professionals, leading to earlier diagnosis of diseases like Demodex blepharitis.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can develop treatments for common lid margin diseases like Demodex blepharitis, increasing treatment options for patients and improving their quality of life.
2. Medical Devices - Innovative medical devices can be developed to help eye care professionals screen for common lid margin diseases such as Demodex blepharitis, improving the accuracy of the diagnosis and treatment options.
3. Digital Marketing - Digital marketing agencies can work with healthcare organizations to develop and promote educational campaigns about diseases such as Demodex blepharitis, helping to increase awareness and reach a wider audience.
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