Bringing back iconic imagery of past decades to liven up new ads
Implications - Ironically, ad agencies are turning to icons and fashion from the past to bring new life to their campaigns. Channeling the days of disco, for example, has been a ‘safe’ way to integrate sexuality in ads. In addition, the bright colours and catchy music of the time still create positive associations.
Trend Themes
1. Retro Inspiration - The trend of using vintage imagery to add life to modern campaigns presents an opportunity for businesses to create nostalgia-inducing marketing.
2. Dance Mashups - Integrating upbeat, catchy dance music into TV ads creates an opportunity to make viewers associate the product with feelings of joy and happiness.
3. Retro Re-shoots - Re-appropriating vintage images and icons presents opportunities for creativity and modern interpretations of classic imagery.
Industry Implications
1. Fashion - Fashion can reference the trend of using retro imagery and nostalgia in modern campaigns as a technique to appeal to new customers.
2. Advertising - Advertising agencies and marketing teams can take inspiration from using dance mashups to add life and excitement to campaigns.
3. Beauty - The beauty industry can benefit from incorporating vintage imagery in campaigns to create a timeless, classic aesthetic.
