Flaüs' Flosser Brings Simplicity & Sustainability to Oral Care
Laura McQuarrie — March 19, 2021 — Eco
References: goflaus & prnewswire
Flossing is one of the most important parts of a complete oral care routine but it's also one that millions of adults see as a chore—and D2C brand Flaüs is elevating oral care with its signature electric flosser. The device boasts an ergonomic design that brings style and sustainability to flossing, as it delivers 12,000 sonic vibrations per minute and works with replaceable, toxin-free floss.
To make the task of flossing a more rewarding experience, the electric flosser includes built-in LED tracking technology and visual cues to support healthy habits. The waterproof, travel-ready and rechargeable unit provides clean, gentle care, and applies the familiar form of an electric toothbrush to flossing.
The alternative to traditional string floss uses daily Flaüs heads, which are biodegradable and compostable.
To make the task of flossing a more rewarding experience, the electric flosser includes built-in LED tracking technology and visual cues to support healthy habits. The waterproof, travel-ready and rechargeable unit provides clean, gentle care, and applies the familiar form of an electric toothbrush to flossing.
The alternative to traditional string floss uses daily Flaüs heads, which are biodegradable and compostable.
Trend Themes
1. Sustainable Oral Care - Sustainability is an increasingly important trend in the oral care industry and electric flossers can play a role in reducing waste by using replaceable, toxin-free floss and biodegradable heads.
2. Personalized Oral Care - The built-in LED tracking technology and visual cues in Flaüs' electric flosser provide a personalized experience for users, making oral care habits more rewarding.
3. Ergonomic Design - Ergonomic design is a growing trend in the oral care industry and Flaüs' electric flosser sets itself apart with a sleek and comfortable design that makes flossing easier for users.
Industry Implications
1. Oral Care - The oral care industry is seeing a trend towards sustainable and ergonomic products that can enhance the user experience and reduce waste.
2. Personal Care - Flaüs' electric flosser is an example of how personal care products can incorporate technology to improve the user experience and personalization of daily routines.
3. Sustainability - The electric flosser industry and other personal care industries can focus on sustainability trends by offering reusable and biodegradable products to reduce environmental impact.
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