Wearable tech products incorporate voice assistant technology
Trend - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a broad range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.
Insight - Contemporary consumers are living in an accelerated environment due to the emergence and adaptation of technology. This has created a need for increased efficiency and productivity across the board. As consumers strive to keep on top of things—whether it be running errands, social life, work, and everything in between—they place emphasis on feeling comfortable and organized, creating a space and demand for assistive technology.
Insight - Contemporary consumers are living in an accelerated environment due to the emergence and adaptation of technology. This has created a need for increased efficiency and productivity across the board. As consumers strive to keep on top of things—whether it be running errands, social life, work, and everything in between—they place emphasis on feeling comfortable and organized, creating a space and demand for assistive technology.
Workshop Question - Where could your brand add an element of voice assistance into its product/service or purchase journey.
Trend Themes
1. Integration of Voice Assistant Tech in Wearables - The trend to integrate voice assistant technology in wearables enhances and accelerates users' functions, which has implications for consumers with disabilities as well as busy consumers. Disruptive innovation opportunity includes developing wearable tech products with voice assistant capabilities to improve consumers' efficiency and productivity.
2. Increased Need for Assistive Technology - Contemporary consumers' need for increased efficiency and productivity created a space and demand for assistive technology, not limited only to people with disabilities. Disruptive innovation opportunity can involve designing niche assistive technologies for different activities such as running errands, social life, work, and more to meet the evolving demands of modern consumers.
3. Wireless and Compact Wearable with Push-to-talk Functionality - Disruptive innovation opportunity in creating more seamless and compact wearable with push-to-talk functionality compatible with major voice assistants that can be carried with ease on a keychain or necklace for enhanced convenience.
Industry Implications
1. Wearable Technology - The integration of voice assistant technology in wearables creates a trend and a new product line for the wearable tech industry, offering opportunities for disruptive innovation in design, functionality, and features of wearables.
2. Assistive Technology - The trend for assistive technology highlights the need for niche pieces that cater to the specific needs of consumers, presenting an opportunity for disruptive innovation in creating personalized products that enhance consumers' efficiency in various activities such as running errands and social life.
3. Audio Technology - The integration of voice assistant technology in headphones creates an opportunity for disruptive innovation in the development of more sophisticated noise-cancelling headphones, wireless audio products, and more technology that can blend with voice assistant technology to augment a user's daily routine.
