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Olympics Consumer Insights

Olympride
The 2010 Olympics will turn Vancouver into an advertiser's playground
Implications - “With Glowing Hearts,” Vancouver will play host to the 2010 Winter Olympic Games. As the Sea to Sky region is transformed into welcoming grounds for the world’s best athletes and global media, the BC city will become a marketer’s haven. Studying west coast innovation now offers insight into what may appeal.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imagined 2012
Designers and futurists are offering insight into what's to come
Implications - A range of mass scale innovations and designs are expected to be created by 2012, and an endless stream of promises are being made for the changes we should expect. In the next three years, the world is hopeful to see many more green innovations and dedicated advances to help moderate climate change.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Olympicreativity
Global events capable of inspiring a varied range of event-themed artwork
Implications - From home and product design to paintings and performing arts, the Beijing Olympics managed to inspire a lot of creativity. Both officially sponsored artwork, like dance performances to hype the games, and the works of Olympic fan designers, like themed home wash basins, were abundant.
2.5
Score
Popularity
Activity
Freshness
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Megatrends