The Trashy Gourmet Simplifies the Enjoyment of Fresh-Baked Treats at Home
Laura McQuarrie — February 18, 2025 — Lifestyle
References: mollybz & foodbusinessnews.net
Molly Bz serves up unconventional flavors like Bobadoodles and Hot Mess—loaded with mango chunks and white chocolate, then topped with Hot Cheetos—and the bold, divergent gourmet cookie brand is breaking into the freezer aisle with the launch of a new sub-brand, The Trashy Gourmet.
The Trashy Gourmet will debut frozen, par-baked air fryer cookies, including an “OG” chocolate chip flavor. Additional flavors are set to follow, including a peanut butter cookie called Let's Go Nuts, and a Celebration sugar cookie with sprinkles.
“Air fryer everything is hot right now,” said Molly Blakeley, founder of Molly Bz, “We’re going to be doing a lot of fun things like the air fryer cookies under the sub-brand.”
The Trashy Gourmet will debut frozen, par-baked air fryer cookies, including an “OG” chocolate chip flavor. Additional flavors are set to follow, including a peanut butter cookie called Let's Go Nuts, and a Celebration sugar cookie with sprinkles.
“Air fryer everything is hot right now,” said Molly Blakeley, founder of Molly Bz, “We’re going to be doing a lot of fun things like the air fryer cookies under the sub-brand.”
Trend Themes
1. Frozen Air-fried Desserts - The introduction of frozen air-fried cookies reflects a growing trend towards blending convenience with gourmet sinfulness.
2. Experimental Cookie Flavors - Unique combinations like mango and white chocolate topped with Hot Cheetos highlight an adventurous palate trending in the cookie market.
3. DIY Gourmet at Home - Par-baked cookies that complete their journey in home air fryers signify a shift towards elevating home-baked goods with minimal effort.
Industry Implications
1. Frozen Foods - As consumer curiosity peaks for innovative home-cooking solutions, the frozen-food industry is poised for transformation through new product categories like air fryer-ready items.
2. Home Appliances - Air fryers gain widespread popularity, encouraging alliance with unconventional frozen foods to cater to a demand for quick yet gourmet at-home meals.
3. Specialty Snacks - The rise of gourmet, boldly flavored cookies indicates a growing niche within the snack industry focused on indulgence and unique taste experiences.
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