Curation

Trend - Breakfast cereals are now formulated with higher protein content to accommodate various lifestyles and diets. This approach provides health-conscious consumers with an easy way to increase their daily protein intake without incorporating additional supplements or products into their routine.

Insight - Health-conscious consumers often seek products that support their diet or help them achieve specific health goals. However, they often struggle to find options that allow them to prioritize the proper nutrients that align with their individual needs and objectives. Boosting the nutritional value of everyday foods helps these individuals meet these goals without significant dietary changes, incentivizing them to choose and stay loyal to brands that align with their wellness priorities.

Trend - Engineered bamboo has emerged as a versatile building material in regions frequently impacted by severe climate-related challenges. This material is an eco-friendly and highly durable alternative that withstands extreme weather, making it ideal for constructing homes, bridges, and even skyscrapers.

Insight - Consumers frequently impacted by severe climate-related challenges often look for unique solutions to help protect their homes during extreme weather. These consumers seek solutions that provide exceptional strength and flexibility, prioritizing materials that can endure unpredictable conditions and effectively safeguard their homes and valuables from climate-related threats. Businesses that understand the unique challenges of certain regions can develop products tailored to those communities.

Trend - Brands are incorporating moisturizing gels and lotions to enhance comfort and hygiene when using toilet paper. Designed to provide a soothing, cleansing experience that reduces irritation, these gels offer a gentler clean and can help prevent discomfort associated with dry or rough toilet paper.

Insight - Individuals with sensitive skin often experience discomfort when using traditional hygiene products, which can be too rough or abrasive. These consumers are opting for additives that enhance the comfort and gentleness of toilet paper, offering a more soothing experience while minimizing the waste associated with traditional wet wipes. By providing specialized formulations, hygiene brands can position themselves as essential go-tos for individuals who require extra care in their daily routines.

Trend - Personal care brands are increasingly focusing on marketing probiotic gut health products to younger women. From products with packaging targeting younger women to full-on marketing campaigns, these brands are aiming to help women get a head start on proper gut health practices to improve comfort.

Insight - Younger women, namely those of the Gen Z and younger Millennial age groups, often do not worry about the perimenopause and menopausal life stages, as these come far later in life. However, in part due to health influencers on social media, these younger women are paying more attention to proper health practices that can help reduce symptoms of menopausal life stages later in life. In response to this, personal health brands are releasing gut health supplements designed for younger women.

Trend - Lifestyle brands are releasing soft plushies with weighted fillings to make them more huggable and cuddlable. These plushies are designed to appeal to children and to calm children with anxiety or during stressful situations. The plushies are often given familiar designs to enhance comfort.

Insight - Many new parents find difficulties in time management when it comes to balancing raising a child with a career and personal obligations. These parents continually search for tips, tricks, and solutions, such as meal prepping or AI-powered baby monitors, to challenges related to raising children. However, many of these solutions deal with tangible time-related challenges, rather than emotional ones. In order to assist parents in these areas, brands are releasing weighted calming plushies.

Trend - Food brands across Latin America are beginning to launch new options for vegan and vegetarian consumers. Both restaurants and CPG brands are launching vegan options in LATAM countries to be pioneers in the region, with many proclaiming to offer the first vegan meals in their respective countries.

Insight - Both natives to countries in the LATAM region and those who travel there have often complained about the limited vegan and vegetarian dietary options, both at restaurants and in-stores. Consumers with these dietary restrictions instead turn to preparing their own dishes, and are often unable to enjoy restaurant-grade experiences. As more and more consumers adopt this lifestyle, brands are now adapting to offer vegan and vegetarian options in restaurants, fast food stores, and on retail shelves.

Trend - Brands now offer customization options for sports drink mixes, letting users adjust various components of their hydration product. These customizations can affect flavor or ingredients, enabling users to tailor their drink to their unique preferences or physiological needs.

Insight - Fitness-conscious consumers often adhere to strict fitness routines and support these exercises with a balanced diet. However, many rely on sugary drinks to hydrate, counteracting their workouts. In response, brands are introducing customizable hydration options to meet diverse fitness needs and support overall wellness more effectively than generic products. As athletes explore holistic diets, they're seeking solutions that enhance every aspect of fitness while aligning with their unique goals.

Trend - Beverage brands that specialize in electrolyte-based hydration drinks are now creating more health-conscious options for consumers with diabetes and other conditions with strict dietary restrictions. These drinks are available in pre-packaged and mixable formats for convenience and accessibility.

Insight - Many consumers with diabetes begin to adopt more active lifestyles in order to control and counteract the condition as much as possible. However, increasing activity levels requires adjusting one's diet alongside it to yield optimal results. Particularly when being physically active, it is important to maintain proper hydration levels through beverages with electrolyte formulas. In order to appeal to these consumers, brands are creating electrolyte drinks with fewer sugars.

Trend - Brands are making portable espresso makers designed for camping and travel applications. These are durable with long-lasting batteries, often including secondary features such as lights or app connectivity. Portable espresso makers target the traveling on-the-go or outdoorsy adult demographic.

Insight - Many adults today live with busy schedules and only a select amount of free time. As a result, these consumers look to save time and effort in their day wherever possible. For some, this means meal planning and scheduling, while others turn to smart apps and digital solutions to save time and money. Appliance brands and startups are appealing to these consumers, often through crowdfunding, by launching a compact espresso makers designed for portability and reliability,

Trend - Brands across the personal care industry are creating both edible and applied supplements with Nicotinamide Adenine Dinucleotide (NAD) or Nicotinamide Riboside (NR), which is a precursor to the coenzyme. These chemicals fight cellular decline, promote cell health, and increase metabolism.

Insight - In the health and beauty industry, anti-aging claims and metabolism-boosting claims appear on everything from daily supplements to haircare products. However, with so many products claiming these benefits, it is difficult for consumers to find those that definitively offer these benefits. As a result, many brands across the beauty and personal care industries are turning to chemistry to show that the chemicals in their products are backed by science and demonstrably effective.