Hangar 1 Vodka has announced the release of Hangar 1 Botanical Seltzers, a new line of hard seltzers that combine the brand's Bay Area "farm-fresh" vodka with a range of summery flavors. The new alcoholic beverage is available in four variations: Makrut Lime, Buddha’s Hand Citron, Mandarin Blossom, and Rosé.
All four flavors are derived from natural, locally sourced ingredients, making the beverages thoroughly Californian. As the company says, "each bottling celebrates California, its incredible seasonal produce, and easy-sipping lifestyle." Containing zero carbs, sugar, and gluten, the seltzers also boast incredibly clean labels and come in at just 72 calories per bottle. This makes them a perfect alcoholic option for those on a diet.
"Consumers are looking for something special – something made with real ingredients that they can feel good about drinking – and that’s exactly what we’re giving them with Hangar 1 Botanical Seltzers," said Lander Otegui, Proximo Spirits SVP of Marketing.
Clean-Label Californian Seltzers
The Hangar 1 Botanical Seltzers are Only 72 Calories a Bottle
Trend Themes
1. Clean-label Hard Seltzers - Promote the use of local, natural and less processed ingredients in alcoholic beverages for health-conscious consumers.
2. Locally-sourced Ingredients - Encourage sourcing and using produce and ingredients from local small farms for products in various industries.
3. Low-calorie & Low-sugar Drinks - Introduce healthier beverage alternatives with lower calorie and sugar content.
Industry Implications
1. Beverage Industry - Innovate the use of naturally sourced ingredients and clean-label products to cater towards the health-conscious consumer.
2. Agriculture Industry - Encourage consumers to support local small farms and promote sustainable agriculture practices for the manufacturing of various products.
3. Health Industry - Promote the usage of products with lower calorie and sugar content to improve the lifestyle and well-being of consumers.