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Festively Flavored Seltzers

Cran-Blood Orange is Wynk's First Seasonal Flavor

— October 8, 2024 — Lifestyle
Wynk, the award-winning, hemp-derived 1:1 THC:CBD zero-calorie seltzer, launched Cran-Blood Orange as its first seasonal flavor, providing a delicious alcohol alternative for adults that taps into consumer demand for festive products. Packaged in 12-ounce cans, Cran-Blood Orange boasts five milligrams of both THC and CBD for a light, bubbly buzz that can be felt in about 10 to 15 minutes.

With crisp, tart and bright flavors, this seasonally flavored seltzer boasts a fruit-forward essence that doesn't have an unusual aftertaste or overly powerful floral essence like other seltzers in the category. Exclusively available while supplies last, Cran-Blood Orange is a fun, refreshing way to enjoy the spirit of the season without overindulging because it has zero calories and zero sugar.
Trend Themes
1. Seasonal Cannabinoid Beverages - The introduction of Cran-Blood Orange as a seasonal flavor reflects a growing trend toward limited-edition products designed to cater to festive consumer experiences.
2. Alcohol Alternatives - Wynk's Cran-Blood Orange seltzer signals a rising demand for adult beverages that provide psychoactive effects without the health concerns associated with alcohol.
3. Zero-calorie Innovations - The zero-calorie feature of Wynk's new seltzer fits into a broader trend of health-conscious consumers looking for enjoyable, guilt-free drink options.
Industry Implications
1. Cannabis-infused Beverages - The launch of Wynk's THC:CBD seltzer enhances the product range within the cannabis beverage sector, appealing to both novelty seekers and health enthusiasts.
2. Functional Beverages - Cran-Blood Orange caters to the functional beverage industry by combining the enjoyable qualities of a flavored seltzer with the calming benefits of cannabinoids.
3. Seasonal Foods and Drinks - Introducing festive flavors such as Cran-Blood Orange contributes to the seasonal foods and drinks market by offering unique, time-limited products that create excitement and exclusivity.
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