Damn Right Cocktails recently announced the launch of its USDA certified organic, 100% de agave Tequila sparkling cocktail line. This range includes a lime margarita called Devil of a Lime and a Strawberry Basil cocktail that goes by the name Son of a Basil. These cocktails appeal to consumers who are looking for affordable yet premium and organic cocktails that taste great and are also low in calories. The refreshing canned drinks are proudly described as options that taste as though they've been freshly mixed by a bartender.
Damn Right distinguishes itself as the only low-alcohol, USDA-certified organic tequila cocktail currently on the market. With 5% ABV and just 110 to 130 calories per serving, the brand sees the potential to "capitalize not only on the RTD cocktail drinker who wants a more premium and better-tasting alternative."
Organic Tequila Seltzers
Damn Right Cocktails Creates Unique Agave Tequila Sparkling Cocktails
Trend Themes
1. Organic Tequila Cocktails - Opportunity for other companies to create unique, low-calorie, organic tequila cocktails.
2. RTD Cocktail Market - Opportunity for growth in the ready-to-drink cocktail market with an emphasis on organic and low-alcohol options.
3. Premium Canned Cocktails - Opportunity for companies to create premium, canned cocktails as an alternative to traditional bottled cocktails.
Industry Implications
1. Alcohol - Alcohol industry could benefit from offering organic, low-alcohol, and premium canned cocktail options.
2. Health and Wellness - Health and wellness industry could benefit from the trend of low-calorie, organic cocktail options that appeal to health-conscious consumers.
3. Packaging - Packaging industry could innovate to create new designs for canned cocktails to make them stand out on the shelves.