Quarter T/quila Delivers a Full-Flavor Experience at Just 12% ABV
Laura McQuarrie — June 13, 2023 — Lifestyle
References: quarterproof & thespiritsbusiness
Light spirits brand Quarter added a light tequila to its product portfolio and its agave-based spirit stands out for being bottled at 12% ABV. Dubbed "the world's first light tequila," Quarter T/quila is said to deliver all the flavor of a full-strength tequila without the consequences.
An agave spirit came highly requested by Quarter's distributors and as a spirit that's here to stay, especially during the peak season for making margaritas, Quarter T/quila strikes just the right balance between flavor and function.
The low-ABV movement has gained significant traction as a growing number of adults seek full-flavor, low-alcohol experiences. This desire stems from consumers wanting to enjoy the complexities of well-crafted beverages without the heavy intoxication, allowing for longer, more balanced social engagements and a healthier lifestyle.
An agave spirit came highly requested by Quarter's distributors and as a spirit that's here to stay, especially during the peak season for making margaritas, Quarter T/quila strikes just the right balance between flavor and function.
The low-ABV movement has gained significant traction as a growing number of adults seek full-flavor, low-alcohol experiences. This desire stems from consumers wanting to enjoy the complexities of well-crafted beverages without the heavy intoxication, allowing for longer, more balanced social engagements and a healthier lifestyle.
Trend Themes
1. Low-abv Spirits - The demand for low-alcohol beverages is growing as consumers seek full-flavor, low-intoxication options.
2. Light Tequila - Quarter T/quila's 12% ABV light tequila offers the full-flavor experience of traditional tequila with lower alcohol content.
3. Balanced Social Engagements - Consumers are seeking beverages with lower alcohol content to enjoy longer, more balanced social interactions.
Industry Implications
1. Spirits Industry - The spirits industry can capitalize on the growing demand for low-ABV options by developing and promoting lighter versions of their products.
2. Tequila Industry - The tequila industry can explore the market potential of low-ABV tequilas to cater to health-conscious consumers looking for flavorful alternatives.
3. Hospitality Industry - Hotels, bars, and restaurants can adapt their menus and offerings to include low-ABV options, providing customers with a wider range of choices for more balanced social experiences.
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