The 2024 lifestages trends highlight how businesses are tailoring products and services to meet the distinct needs and preferences of different generational cohorts, from Gen Alpha to Boomers. This segmentation approach is more crucial than ever, as brands strive to connect with consumers on a more personal and relevant level.
For Gen Alpha and Gen Z, there's a strong emphasis on technology-driven and educational toys, reflecting a blend of entertainment and learning. Meanwhile, Millennials and Gen X are targeted with products that balance functionality with sustainability, indicating a preference for eco-conscious choices that fit their busy lifestyles. Boomers are catered to with luxury and wellness-focused offerings, from adaptive senior fashion to boomer-targeted luxury resorts, underscoring a demand for quality and comfort.
These 2024 trends showcase a strategic business shift towards personalization across the age spectrum, ensuring that every generation finds products that resonate with their life stage, values, and aspirations, thereby fostering deeper brand loyalty and engagement.
Top 58 Lifestages Trends in March
58
Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
57
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
56
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
55
Infrared Monitoring Smart Rings
The 'Velia' Smart Ring Uses Senbiosys Technology and a Smart App
54
Baking Program Toy Sets
The LEGO Great British Bake Off Set is Ultra-Detailed
53
Deep Sea Funerals
Mondial Boasts Another Way to Scatter the Ashes of Loved Ones
52
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
51
Modern Fish Oil Packaging
Sports Research's Omega-3 Fish Oil Comes in Slick Packaging
50
Building Block Board Games
LEGO Settlers of Catan Brings the Board Game to Life
49
Sci-Fi Series-Themed Figures
Hasbro Launches a Brand New Vintage Starship From the Ahsoka Series
48
Snazzy Electric Mobility Scooters
The 'Tectus' is Designed to Transport Seniors In Safety & Style
47
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
46
Buildable Wizard Hats
The LEGO Talking Sorting Hat is a Spellbinding Build with 561 Pieces
45
Robotic Baby Car Puppets
The Iruyo Intelligent Puppet Keeps Babies Calm in the Car
44
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
43
AI-Powered Desktop Robots
The 'Doly' Companion Robot is Advanced and Educational
42
Longevity-Promoting Supplement Lines
NOVOS Offers Science-backed Anti-Aging Supplements
41
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
40
Self-Guided Mobility Aids
Glidance Showcased the 'Glide' at CES 2024 as an Innovative Mobility Aid
39
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
38
Premium Sleepwear Brand Collaborations
The Sleepy Sloth Joins Forces with Pete the Cat
37
Imaginative Mushroom Lamps
White Rabbit England's Toadstool Lamp is Hand-Crafted and Whimsical
36
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
35
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
34
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
33
Expanded Health Companion Apps
Lark Health Added Three GLP-1-Related Services to its Companion App
32
Oceanic Sleep Soothers
The Angelcare Magical Dreams Bobby The Whale Projector is Calming
31
Natural Hearing-Promoting Aids
Widex Introduces the SmartRIC Hearing Aid
30
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
29
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
28
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
27
Hand-Knit Finger Puppets
Blabla's Finger Puppet Mushrooms are Sold in a 5-Piece Set
26
Functional Mushroom Gummies
The 'Myco-Clarity' Feral Fungi Gummies offer Various Benefits
25
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
24
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
23
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
22
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
21
No-Rinse Baby Cleansers
The Mustela No-Rinse Baby Cleansing Water is Gentle and Effective
20
Compact Dexterity Games
Oink Games' DroPolter Challenges Players to Drop Charms Quickly
19
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
18
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
17
Comfort-Focused Maternity Pants
Vitality Has Updated Its Cloud II™ Maternity Pant
16
Boomer-Targeted Luxury Resorts
Palm Lake Resort Yamba Cove Sets New Benchmark for Baby Boomers
15
Avocado-Infused Baby Skincare
Mustela's Gentle Cleansing Gel is Made With Organic Ingredients
14
AI Reading Companion Catalogues
Ello Launches an Educational App, Powered by Adaptive Learn
13
Nutrient-Packed Vitamin Gummies
Nature Made Introduces a New Range of Multivitamin Gummies
12
Child-Friendly Good Habit Apps
Little Streaks Builds Healthy Habits in Kids
11
Hand Grip Fidget Toys
The 'Gripsner' is an Entertaining Toy that Improves Grip Strength
10
Trading Card Board Games
The Monopoly Prizm: NBA 2nd Edition Board Game is for Basketball Fans
9
Chocolatier Holiday Games
Purdys Chocolatier's 'Where's Philbert?' Game is Launching for Easter
8
Kid-Friendly Power Tools
The 'SUPCUTTER' is an Easy-to-Use Material-Cutting Powertool
7
Adaptable Sport-Friendly Tampons
The Playtex® Sport® Tampons Promise Peace of Mind During Sports
6
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
5
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
4
Galactic Children's Wall Decor
Lorena Canals' WALL HANGING GALAXY is Handcrafted and Sustainable
3
Supportive Menstruation Herbal Blends
Cycle Care by Bioptimizers Helps with Alleviating Discomfort
2
Fleet Education Laptops
Dynabook Launched the 'E11 Series' Targetting School Use
1
Organic Infant Nutrition Products
Bobbie Launches a New Organic Infant Supplement Line
Related Ideas
Solo Citizen Protection Robots
The HOM-E Companion Robot by KeeJung Song Keeps Users Safe
Infant Goat Milk Formulas
Kabrita's Goat Milk Infant Formula is the First of Its Kind in the Us
Impossibly Portable Electric Scooters
The Arma Scooter Fits Inside a Backpack
AI-Powered Dating Simulators
Koi Suru AI Converses with Users in a Customized Manner
App-Enabled Electric Kickscooters
The 'RS3' Offers Compactly Convenient Urban Transportation
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Artisanal Easter Chocolates
The 2024 Easter Collection by Purdys Chocolatier is Decadent
Baking Program Toy Sets
The LEGO Great British Bake Off Set is Ultra-Detailed
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Motorsport-Inspired Block Puzzle Sets
LEGO Unveils a McLaren F1 MP4 Ayrton Senna Set
Optimized Brain Performance Bars
Brain Omega 3 Bars are Formulated to Support Cognitive Function
Building Block Board Games
LEGO Settlers of Catan Brings the Board Game to Life
Shapeshifting Electric Rickshaw Scooters
The Surge S32 Has an Interchangeable Body Frame
Weight-Loss Drug Companion Supplements
Herbalife Debuts GLP-1 Nutrition Companion Classic
Block Puzzle Car Sets
LEGO Technic Creates the Mercedes-AMG W14 E Performance Replica
Kid-Friendly Electric Scooterboards
The Droyd Venym is Comfortable with a Top Speed of 3mph
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Rollercoaster Mascot Debuts
Legoland Windsor Debuts the World’s Tallest LEGO Minifigure and Mascot
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Dual-Benefit Supplements
Shaklee MultiTaskers are Complementary Blends with Multiple Benefits
Retinol Skincare Supplements
Vivid’s Retinol Soft Gels Nourish Skin from Within
Retro Cassette Brick Puzzles
The LEGO Sony Walkman is Designed by Srta.JirafaEnfadada
14-Karat Gold Puzzle Pieces
The LEGO Bionicle Golden Kanohi Hau Mask is Extremely Rare
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Aloe-Coated Diaper Lines
Pampers Launches the Premium Care Diapers for Skin Protection
Health-Tracking Smart Rings
The 'Helio Ring' Monitors Exercise, Sleep and Health Metrics
Vibrant Bird-Inspired Artful Puzzles
LEGO Adds the Macaw Parrots Kit to the Fauna Series
Size-Scaled Block Puzzle Retiles
legotruman Submitted the LEGO Reptile Collection to Ideas Forum
Street-Replicating Limited Puzzle Series
LEGO's Limited-Edition Parisian Street Series Drops Soon
Galactic Robot-Inspired Puzzle Series
The New LEGO R2-D2 is Built to be Smaller This Time
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Kid-Friendly Probiotic Supplements
The hiya Kids Daily Probiotic Supports Gut Health
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Functional Infant Bedding
Mulberry Park Silks Introduces the Cozy 'Silk Crib & Toddler Sheets'
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Virtual Weight Management Prescriptions
Hims & Hers Health Expands to Weight Management Offerings
Biodegradable Waterless Cleansers
Grown Alchemist Debuted the Meltaway Gel-Milk Cleanser
Mini Hobbyist Laser Engravers
The SCULPFUN iCube Pro Mini Laser Engraver Has an Enclosed Design
Edible Retinol Supplements
Amorepacific Releases a New Consumable Skincare Supplement
Phone Box-Inspired Building Sets
LEGO Introduces its Red London Telephone Box Set
Imaginative Mushroom Lamps
White Rabbit England's Toadstool Lamp is Hand-Crafted and Whimsical
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Modern Harmonious Minimal Resorts
Studio MK27 Designs the Luxurious Patina Maldives Resort
GLP-1 Companion Apps
Noom GLP-1 Companion to Add 'Muscle Defense' to Promote Safer GLP-1 Use
Pop Art-Style Blocked Portraits
Ai Weiwei Presents Ai in Red Made from Bright LEGO Bricks
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
Microdosing Mushroom Gummies
Not Your Grandma's Portobellos Blend Amanita Muscaria & Cannabinoids
Hybrid Cooling Electric Scooters
The Gogoro Pulse Has the New 9kW Hyper Drive Powertrain
Health-Focused Smart Rings
Samsung Showcases the Galaxy Ring to Track Health Stats
Leaky Gut-Supporting Supplements
Terra Origin's Healthy Gut Supplement Boasts L-Glutamine
Microdose-Supporting Mushroom Capsules
The 'Mindful by Lucy' Capsules Support Your Well-Being
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Hand-Knit Finger Puppets
Blabla's Finger Puppet Mushrooms are Sold in a 5-Piece Set
Psychology Skill Board Games
Two Docs in a Box's Think Like A Shrink is a 2-6 Player Board Game
Functional Mushroom Gummies
The 'Myco-Clarity' Feral Fungi Gummies offer Various Benefits
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Floating Kelp-Made Materials
SeaBrick is a New Buoyant Material Composed of Kelp Biomass
GLP-1 Support Vitamins
The Zen Nutrients PeptideVite™ Formula Helps Energy, Metabolism and More
Animated Biographical Movies
Pharrell's Piece by Piece Biopic is Animated with LEGOs
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Better-for-You Baked Goods
Rule Breaker Snacks is Launching Deliciously Healthy Treats
GLP-1-Focused Meal Plans
Daily Harvest's January Jumpstart Program Boast GLP-1-Focused Meal Plans
Opulent Floral Decor
House of Hackney's FLORESCENCE Velvet Cushion is Vintage-Inspired
Wilderness-Inspired Furniture Series
Name Place Animal Thing Designs the Habitat Collection
Ambient Mushroom-Shaped Projectors
The Angelcare Magical Dreams Celeste Projector is Customizable
Seed-Based Omega Supplements
PhytoLove's Vegan Omega Supplement Uses Ahiflower Oil
Digestive Health Apps
Belly Buddy Can Help Users Find Foods Linked to Digestive Issues
Adult-Focused Meal Combos
McDonald's Australia Debuts the Adult Happy Meal with McNugget Buddies
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Muscle Mass-Maintaining Diets
WeightWatchers GLP-1 is Tailored for Those on GLP-1 Medications
Whimsical Tranquil Holiday Hotels
The Two Bunch Palms Hotel is a Homey Oasis in the Desert
BNPL Shopping Subscriptions
Klarna Adds a Subscription Plan for Frequent Shoppers
Avocado-Infused Baby Skincare
Mustela's Gentle Cleansing Gel is Made With Organic Ingredients
Semi-Outdoor Foldable Wheelchairs
Robooter Brought Mobility Innovations Like X40 to CES 2024
Football-Focused Snack Flavors
Cheetos Crunchy Buffalo is Perfect for Game Day Snacking
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Leakproof Swimwear Collections
This Swimwear Allows Teens to Enjoy Swimming Without Anxiety
Exclusive Complimentary Burger Promos
Wendy's Baconator Blitz is Running for One Weekend Only
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
AI-Powered Bedtime Storytelling
Augie Storytelling Uses Auto-Generated Video Clips
Pampering Massage Oil Blends
Lotus Aroma’s Massage Body Oils are Available in a Variety of Scents
Kid-Friendly Power Tools
The 'SUPCUTTER' is an Easy-to-Use Material-Cutting Powertool
Energy-Boosting Beverage Tablets
Pro Plus Fizz Has 100mg of Caffeine Per Serving and More
Fee-Free Shopping Subscriptions
The Klarna Plus Subscription Plan is Priced at $7.99 Per Month
Athlete-Endorsed CBD Collections
These CBD Products Were Made In Partnership With Ryan Shazier
Galactic Children's Wall Decor
Lorena Canals' WALL HANGING GALAXY is Handcrafted and Sustainable
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
External RGB-Equipped Microphones
Asus Has Announced the Rog Carnyx as a New Gaming Microphone
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Clarity-Promoting Mushroom Coffees
Feral Fungi's Clarity Mushroom Coffee Has a Unique Flavor
Senior Enrichment Programs
Art Windsor-Essex Aims to Combat Social Isolation and More
Comprehensive Body-Supporting Mushroom Gummies
Feral Fungi Boasts Myco-Synergy Mushroom Gummies