Cheetos Crunchy Buffalo is Perfect for Game Day Snacking
Michael Hemsworth — January 26, 2024 — Lifestyle
References: cheetos & snackandbakery
The Cheetos Crunchy Buffalo flavor is a new addition to the brand's product portfolio that's arriving at just the right time to coincide with the NFL playoff season.
The product is inspired by the signature flavor of buffalo wings and transform the brand's cheesy, crunchy snack into a satisfying option for serving on game day. The snack is launching alongside a promotion that will offer fans the chance to win complimentary bags all the way up to $22,222.22 in cash. The sweepstakes has been created with the help of quarterback CJ Stroud who is the host for the ultimate prize: a Super Bowl party.
Senior Vice President of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Crunchy Buffalo flavor saying, "As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac 'N Cheese. While we know there's no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good."
Image Credit: Cheetos
The product is inspired by the signature flavor of buffalo wings and transform the brand's cheesy, crunchy snack into a satisfying option for serving on game day. The snack is launching alongside a promotion that will offer fans the chance to win complimentary bags all the way up to $22,222.22 in cash. The sweepstakes has been created with the help of quarterback CJ Stroud who is the host for the ultimate prize: a Super Bowl party.
Senior Vice President of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Crunchy Buffalo flavor saying, "As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac 'N Cheese. While we know there's no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good."
Image Credit: Cheetos
Trend Themes
1. Game Day Snacking - The Cheetos Crunchy Buffalo flavor is a satisfying option for serving on game day.
2. Bold Flavors - Cheetos has a history of embracing bold flavors and hacking into new snack categories.
3. Promotional Sweepstakes - The launch of Cheetos Crunchy Buffalo includes a promotion offering fans the chance to win complimentary bags and cash prizes.
Industry Implications
1. Snack Food - The Cheetos Crunchy Buffalo flavor is a new addition to the brand's snack product portfolio.
2. Food and Beverage - Cheetos disrupts the food and beverage industry by introducing bold and unique flavors.
3. Marketing and Branding - Cheetos' promotional sweepstakes for the Crunchy Buffalo flavor demonstrates effective marketing strategies.
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