easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Laura McQuarrie — February 22, 2024 — World
References: easyjet & famouscampaigns
Seeing the potential to support multigenerational travel and family bonding, easyJet Holidays adopted the popular "Kids Go Free" model to support families in traveling with grandparents via "Grans Go Free." This first-of-its-kind move from the travel brand gives seniors the ability to travel, free of charge, on family bookings to destinations like Spain, Greece and Italy.
The results of a poll of more than 2,000 British adults revealed that more than half of survey participants (56%) regret not spending more time with grandparents and 54% say they are hoping to bring them on upcoming holidays. easyJet Holidays' Grans Go Free has the potential to help them put their travel dreams into action with an affordable solution for the whole family.
The results of a poll of more than 2,000 British adults revealed that more than half of survey participants (56%) regret not spending more time with grandparents and 54% say they are hoping to bring them on upcoming holidays. easyJet Holidays' Grans Go Free has the potential to help them put their travel dreams into action with an affordable solution for the whole family.
Trend Themes
1. Multi-generational Travel Incentives - Creating unique incentives for multi-generational travel can foster family bonding and support affordable vacation options for seniors.
2. Inter-generational Travel Packages - Introducing special travel packages that cater to multiple generations can fulfill the desire for shared family experiences and memories.
3. Senior Inclusive Travel Offers - Developing travel programs that include seniors in family bookings can address the growing interest in inter-generational vacations.
Industry Implications
1. Travel & Tourism - The travel industry can capitalize on the demand for multi-generational travel experiences with tailored packages and promotions.
2. Hospitality & Leisure - The hospitality sector has the opportunity to innovate by offering accommodations and services that cater to families traveling with seniors.
3. Consumer Services - Consumer service providers can tap into the trend of multi-generational travel by offering specialized deals and benefits for families.
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