The Klarna Plus Subscription Plan is Priced at $7.99 Per Month
Michael Hemsworth — January 24, 2024 — Tech
References: klarna & techcrunch
The Klarna Plus subscription plan is a new offering from the brand that hopes to draw in shoppers looking to save on fees, enjoy exclusive rewards and more. The subscription plan is priced at $7.99 per month and eliminates additional service fees when using the Klarna One Time Card to help shoppers make purchases freely without having to deal with added costs. The subscription plan also provides double rewards points and exclusive discounts with a variety of popular brands.
Chief Marketing Officer David Sandstrom spoke further on the Klarna Plus subscription plan saying, "Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal U.S. consumers, while also further diversifying a portfolio of payment and shopping solutions.”
Image Credit: Klarna
Chief Marketing Officer David Sandstrom spoke further on the Klarna Plus subscription plan saying, "Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal U.S. consumers, while also further diversifying a portfolio of payment and shopping solutions.”
Image Credit: Klarna
Trend Themes
1. Subscription Shopping Plans - The rise of fee-free shopping subscriptions like Klarna Plus provides an opportunity for businesses to attract customers looking for cost savings and exclusive rewards.
2. Elimination of Service Fees - The elimination of additional service fees in subscription plans, such as Klarna Plus, offers disruptive innovation potential by allowing shoppers to make purchases without the burden of extra costs.
3. Enhanced Shopping Experience - The demand for an enhanced shopping experience through a subscription model, as seen with Klarna Plus, presents an opportunity for businesses to deepen customer engagement and offer exclusive discounts.
Industry Implications
1. Payment Solutions - The rise of fee-free shopping subscriptions like Klarna Plus creates opportunities for disruptive innovation in the payment solutions industry, as customers seek convenient and cost-effective ways to make purchases.
2. Retail - The elimination of additional service fees through subscription plans, such as Klarna Plus, can lead to disruptive innovation within the retail industry by attracting more customers and increasing sales.
3. E-commerce - The demand for an enhanced shopping experience through subscription models, exemplified by Klarna Plus, presents an opportunity for disruptive innovation in the e-commerce industry as businesses strive to offer exclusive rewards and discounts.
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