Children are becoming as big of a consumer market as their parents and guardians, shown by these examples of global kid-targeted retail. Although they have always wanted the latest toys and gadgets, stores are now targeting kids in a more compelling manner. Whether that means appropriating their favorite cartoons or simple creating a colorful and imaginative environment that looks more like a playhouse than a shop, brands and retailers are becoming more tuned into what makes children tick.
Yet these examples of global kid-targeted retail also speak to their adult companions as well. For instance, the gender-neutral toy store in Harrods addresses parents' concerns for predisposing their offspring to social stereotypes and habits that will stay with them for the rest of their lives. It is important to strike a balance between both customers when creating a retail environment.
11 Examples of Global Kid-Targeted Retail
11
Fairytale Fantasy Retailers
The Bambini by Denis Kosutic Store Appeals to Children's Imagination
10
Bold Yellow Book Shops
Saraiva Bookstore Offers a Vibrant Shopping Experience
9
Nostalgic Anime Boutiques
Get All Your Sailor Moon Products at This Sailor Moon Boutique
8
Immersive Sports Stores
Adidas' 'HomeCourt' Stores Take Sports Retailing to the Next Level
7
Playground Bookstores
Kid's Republic in Beijing Offers a Fun Way to Learn
6
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
5
DIY Toy Vending Machines
The Roto-a-Matic Will Mold & Make a Toy In Less Than a Minute
4
Gender-Neutral Toy Stores
Shed Architects Designs Harrods Toy Kingdom for Both Boys & Girls
3
Kiddie Couture Boutiques
Young Versace Opens in Milan for Label-Loving Toddlers
2
Cardboard Creature Pop-Ups
Stella McCartney Kids Pop-Up Shop Offers a Cute Shopping Experience
1
Starry Toy Shops
The De La Cuna A La Luna Store Boasts a Constellation-Inspired Ceiling
Related Ideas
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
GenAI Retail Chatbots
Target's Store Companion Supports Team Members
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Sensory-Friendly Retail Hours
Walmart Canada's Sensory-Friendly Shopping Times Reduce Stimuli
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Youth Apparel Retail Integrations
The Children's Place is Available on Shein's Online Storefront
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Preppy Kids' Apparel
Sporty & Rich Kids Offers Elevated Comfort for the Next Generation
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Kids Denim Collections
Levi's Announces 'Levi's Kids' is now available in Canada
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Specialized D.I.Y. Retailers
MR D.I.Y Helps Consumers Save Money with a Do-it-Yourself Approach
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Exclusive Baby Clothing Collections
The Silver Cross nature+nurture Collection is Only at Tesco
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Kid-Friendly Plant-Based Food Ranges
Veggy Kids Products Come in Recipes Tailored for Children
Versatile Digital Gift Cards
On Me Cards Provide Numerous Retail Options for Every Hobby and Gift
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
Plant-Based Kids-Focused Shakes
Else Nutrition Debuts Plant-Based Kids' Shakes in Two Flavors
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Collaborative Candy Apparel
The JCPenney x HARIBO Collection Puts Candy and Branding in Focus
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Eco-Minded Malaysian Markets
ECO-SHOP Opens its Doors to Sustainability-Focused Malaysian Shoppers
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Nutritious School-Targeted Cereals
Nature’s Path EnviroKidz Cereal USDA Organic School-Compliant
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Efficient On-the-Go Stores
Parfetts Shop & Go Store Concept Responds to Consumer Demand
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Local Retail-Championing Initiatives
The 'Reps are Local Too' Initiative is a Nationwide Movement
Checkout-Free Theme Park Stores
LEGOLAND Windsor Now Offers a Checkout-Free Store for Visitors
Ultra-Green Deadstock Stores
The Kisarazu Concept Store is Deeply Rooted in Sustainable Practices
Inclusive Shopping Carts
Walmart is Introducing Caroline’s Carts for Caregivers of Adults & Kids
Bear-Themed Baby Lines
H&M's New Baby Collection Features the Iconic Paddington Bear
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Video Game Merchandise Events
The King of Games Tokyo Pop-Up Store is Nintendo Approved
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Concierge-Style Nursery Stores
The LA Babyletto Flagship Offers Personalized Shopping Experiences
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids