In the year 2000, Marshall Mathers asked the real Slim Shady to stand up, and viewing this collection of Eminem innovations 12 years later, it's still a task that is easier said than done.
These Eminem innovations highlight the 40-year-old MC's far-reaching influence in the world of pop culture, including his work with disparate creative talents like vaunted celebrity photographers Steve Double and Mike Schreiber, former adult film star Sasha Grey and world-renown tattoo artist Mister Cartoon.
One of the most fascinating aspects of this collection of Eminem innovations is that when the MC burst onto the scene with his debut the Slim Shady LP in February of 1999, few people believed the world would accept a white rapper with a trailer-park background that spoke in black cadences. His ability to transcend racial, social and cultural barriers is part of the reason these Eminem innovations are so special -- his talent and unique ability conquered all and inspired millions.
41 Slim Shady Projects
These Eminem Innovations Highlight the Megastar's Massive Influence on Rap:
Jordan Sowunmi — Dec 5, 2012 — Naughty

39
Tattoo Tour Documentaries
The Mister Cartoon Vans Mini-Movie is Riveting

38
Outrageous Award Stunts
Bruno Teabags Eminem With His Bare Butt in a 69 at MTV Movie Awards
37
Virtual Paper Dolls
Dress Up The Olsens, Paris, John Travolta
36
Rapping Paper
Si Hill Design Puts Puts a Hip Hop Groove in Gift Wrapping
35
Comic Book Rappers
Eminem Meets The Punisher in Marvel Comics Thriller
34
Photoshop Fun: Trend Hunter Fun Day
33
Launching Gangsters' Music Careers
32
Staged Awkward Moments
The MTV Video Awards Stunt With Bruno & Eminem Was Rehearsed
31
Street Cred Portraiture
Photographer Mike Schreiber Cuts to the Bone With His Hip-Hop Portraits
30
Simpsonized Rap Stars
'No Homer' Portrait is a Puntastic Play on a Popular Rap Lyric
29
Wacky Celebrity Candids
Steve Double Captures Musicians Acting Silly
28
Iconic Singer Infographics
The Monkey Week ads Feature the Journeys of Madonna and Kurt Cobain
27
Politician Rapper Remixes
'Will the Real Mitt Romney Please Stand Up' is Supercut
26
Eminem's Charity
25
Hip Hop Cartoon Blogs
The 'Rap Coloring Book' Tumblr Lets Your Inner Child Come Out to Play
24
Subdued Menswear Shoots
Common & Sense Man Spring 2011 Editorial Stars Charlie Westerberg
23
Superstar Suicide Music Videos
The Eminem 'Spacebound' Vid is Star-Filled and Shocking
22
Questionable Children's Advice
Eminem's Best Pieces of Advice for Kids is Funnier for Grown-Ups
21
Geeky Dropouts
Kid Drops Out of High School to Focus on Guitar Hero
20
Leopard Briefs as Pants
Bruno Goes Bottomless to the MTV Awards
19
Noblemen Rapper Portraits
Kai Aspire Turns Hip-Hop into Renaissance Music
18
Mid-Career Name Changes
Beyonce is Now "Sasha Fierce"
17
Rapper Fauxmercials
The Eminem Recovery CD Infomercial is More Awesome than a Shamwow
16
90's Rap Revivals
Eminem Lampoons Celebs Like Lindsay Lohan in “We Made You”
15
Satanic Social Media Games
Eminem's Bad Meets Evil Facebook Game is a Version of Hell
14
School Yard Pop Parodies
Key of Awesome's Hilarious Rihanna and Eminem Parody is Age Appropriate
13
Hip-Hop Duo Kicks
Bad Meets Evil x Converse Chuck Taylor is Dangerously Badass
12
Candy Rap Star Art
Maurice Bennett Makes Portraits Out of Bread and Candies
11
Slim Shady Relapses
Eminem Stages Comeback
10
Wizard Rap Duels
Harry Potter and Voldemort Fight to the Death in a Freestyle Battle
9
Rap Star Cartoons
Eminem Comes Back as 'The Punisher' for XXL Magazine
8
Celeb-Obsessed Tees
The F****** Y****! x Roberto Piqueras Limited Edition T-shirt is Nostalgic
7
Feathered Grammy Costumes
Cee Lo Green and Gwyneth Paltrow Rock the Grammys in True Songbird Style
6
Simulating Turntablism
DJ Hero Gets into the Gaming Mix (UPDATE)
5
Cruising Rapper Commercials
Imported From Detroit Dr. Dre Ad Gives Chrysler Street Cred
4
Free Comeback Concerts
Eminem to Perform Free Show in Detroit
3
Rapping Reptiles
The TMNT Mashups Prove That Hip Hop Makes the Ninja Turtles Even Cooler
2
Endorsement Mockeries
Tony Romo Makes Fun of His Own Brand Love
1
Hip-hop Review Films
The ‘Art of Rap’ Film Recounts the Development of a Music Genre
Related Ideas
Villain-Inspired Collaborative Streetwear
Marvel and KITH Join Forces Again on a Honorary Capsule
Expressive Stretchy Denim Fashion
TELFAR Presents Stretch Denim and the INFINITY Collection
Rapper-Honoring Streetwear Capsules
Supreme Presents a MF DOOM Collection for the FW23 Season
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
00s Skateboarding-Inspired Footwear
One Block Down and Vans Join Forces on the Star Bullet
Celebrity-Backed Mushroom Mixes
Wiz Khalifa Debuts a Mushroom Brand Called Mistercap's for Cooking
Rapper-Branded Rolling Papers
Snoop Dogg Debuts Dogg Woods Signature Blunt Wraps
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Rapper-Honoring Fall Streetwear
LABRUM Joins the Tupac Shakur Estate on a New Collection
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Collaborative Artful Shoe Designs
ECCO and Illya Goldman Gubin Drop the Metropole Seoul Derby
Mid-Summer Streetwear Launches
Born x Raised Drops the When the Smoke Clears Collection
Artistic Tech Accessories
CASETiFY x Takashi Murakami Partner for a Vibrant Collection
Stylish Collaborative Sneaker Models
adidas and Bob Marley Join on the SL 72 sneaker
Avant-Garde Dramatic Boots
Dr. Martens Launches a 1460 DMXL Megalace with Rick Owens
90s-Inspired Bulky Skateboard Sneakers
adidas Presents a Look at the Retro Stan Smith XLG Shoe
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Black Golfer-Celebrating Capsules
Eastside Golf's '1961 Project' Celebrates Black Golfers' Legacy
Icy-Tonal Hi-Top Skate Sneakers
Eyedress and Villani Design a New Balance NM17 Sneaker
Artist-Collaborative Luxury Collections
Louis Vuitton and Murakami Reunite Once Again
Artful Sneaker Musical Installations
Vans Introduced the Old Skool 36 FM in an Art Installation
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Deconstructed Apparel Collections
Carhartt WIP x INVINCIBLE Unveil an Elevated Workwear Capsule
Nostalgic Retro Music Capsules
KICKBACK Blends Retro Design with the DIY Mixtape Kit
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Progressive Rewritable Tattoos
Keith McCurdy Presents the Magic Ink Tattoo Innovation
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Rugged Stylish Utility Boots
Olly Shinder and Magnum Boots Join Forces on New Footwear
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Hip-Hop-Celebrating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Slow Burn Streetwear Brands
Still Kelly by Marc Kalman is a Deeply Personal Fashion Venture
Lighter-Holding Purses
Snoop Dogg and Martha Stewart Collaborate on 'Best Buds Bags'
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Heritage-Honoring Collaborative Skate Shoes
Vans and Slam Jam Introduce a FUCT Collaboration
Rider-Collaborated Sneaker Series
Andrew Allen and Vans Join on the Skate Authentic High Capsule
Curated Design Initiatives
Eames Institute of Infinite Curiosity Launches The Curious 100 List
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Surf Brand Capsule Collections
Travis Barker x Hurley Melds Music, Art, and Surf Culture
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Female-Rapper-Backed Merch Collections
Smirnoff x Complex Team Up with Saweetie for a New Capsule
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Rapper Smokeless Fire Pit Ads
Snoop Dogg Partners with Solo Stove for Smokeless Fire Pit Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Rapper-Approved Footwear Collections
The UGG x Post Malone Capsule is Highly Sought After
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Retro-Style Musician Amps
The Marshall STUDIO JTM Has a Handmade Construction
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Graffiti Artist-Made Rare Sneakers
Nike and Stash Breathe Life Back to Retro Sneaker Models
Fine Art-Inspired Sneaker Designs
Vans and Gallery Dept. Partner Through the OTW by Vans Line
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Late Singer-Honoring Dolls
Mattel Spotlights its New Aaliyah Barbie Honoring the R&B Singer
Shaggy Suede Sneaker Styles
The Brain Dead x adidas Forest Hills Sneaker Has Fuzzy Laces
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
MP3 Player Smartphone Wallpapers
These iPod Wallpapers Transform the iPhone into a Retro Device
Rapper-Endorsed Footwear Designs
Little Simz Collaborates with Vans on a Unique Slip-On Design
AI Rap Generating Tools
The Rap Generator Creates Original Songs and Lyrics
Rocket Set Block Puzzles
Pharrell Williams Creates the LEGO Icons Over the Moon Kit
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Collaborative Bright Skate Sneakers
Carpet Company Creates a Vans Skate Old Skool 36+
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
AI-Generated Rap Music Videos
Snoop Dogg's Love You More Music Video Took Months to Create
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Bow-Emblem Collaborative Headphones
Sandy Liang and Apple Create a Beats Solo 4 Headphone
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
High School-Inspired Autumn Fashion
ERL Presents a Look at its FW24 Collection of Retro Themes
Young-Artist Graphic Rug Collections
Alf Bärbel Wit Designs the LineLinesLines Collection
Pop Art Skateboard Capsules
THE SKATEROOM Unveils a Collection Inspired by Roy Lichtenstein
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Rapper-Honoring Skate Sneakers
Vans Honors Mac Miller with an Authentic Sneaker Model
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Artist-Designed Umbrella Series
A Team of Artists Create the SHED Rain Artist Series
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Music Educator-Inspired Guitars
Epiphone & Marty Schwartz Team Up for a Signature Artist Guitar
Creative Music Community Initiatives
Awake NY and Marshall Join on the Live from Awake NY Project
Musician-Backed Minimal Sneakers
Skepta and PUMA Present the BLACK ICE PUMA SKOPE Forever
Weapon-Awareness Music
Logic's 'Iron Pipeline' Anthem Highlights the Gun Trafficking Crisis
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Hip-Hop-Influenced Art Installations
B-side: (Broken) Memory and Remix Presents the BRIC House
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Anniversary-Celebrating Arty Skateboard Decks
DGK Founder Stevie Williams Marks a Career Milestone
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Palaeolithic Art-Inspired Collections
Taras Yoom Unveils a New Capsule Dubbed Echoes of Time
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Rapper-Collab Juxtaposing Dynamic Sneakers
Megan Thee Stallion Presents Something for Thee Hotties
Architect-Inspired Anniversary Lines
The MORTLACH x STARCK Debut Capsule Will Be Revealed in 2024
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Exclusive Stealthy Graphic Hoodies
Chrome Hearts Drops the Exclusive 1988 Hoodie Digitally
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Canadian Hip-Hop Campaigns
Kardinal Offishall Collaborates with Hop Valley for 'Track-For-All'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Harajuku-Inspired Slip-Ons
Vans Taps Guest Designers on the Harajuku Punk Design Series
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Rock'n'Roll-Inspired Whiskey Collections
FEW Spirits Debuts the Icons of Rock Collection
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Miniature Artful Hip-Hop Landmarks
Danny Cortes Captures Iconic Hip-Hop Moments Through Art
Mom-Inspired Rap Generators
MamaRap Creates Raps for Your Mom for Mother's Day and Beyond
Football Player-Approved Golf Collections
Reggie Bush and Travismathew Debut a New Collection
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift