Branded wellness activations are emerging as a key brand touchpoint that can serve as both a product education session and lesson in brand heritage and the values they hold. From pop-up gyms that highlight a brand's athletic apparel to immersive exhibitions that illuminate the benefits of a product to a workout, there are plenty of ways for brand's to make an impact with individuals.
In particular, many brands are emerging with seasonal wellness campaigns that see mental well-being as a pivotal part of overall health. Bloo, Kayak.com and Celebrity Cruises all carried out experiential events in London on "Blue Monday" in 2016 that aimed to delight consumers with unexpected delights as a means of combating the so-called "saddest day of the year."
As consumers become more concerned with health and wellness, many brands are taking the opportunity to connect with individuals on growing concerns regarding the impact of a work culture that is admittedly unbalanced.
19 Branded Wellness Ideas
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Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
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Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
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Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
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Pop-Up Wellness Outlets
The Newest Version of the STORY Retail Space is Themed After Health
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Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
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Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
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Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
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Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
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Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
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Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
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Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
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Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
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Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
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Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
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All-In-One Wellness Hubs
Platform LA Clusters Innovative Wellness Brands into a Single Destination
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Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
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Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
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Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
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Metropolitan Meditation Studios
'MNDFL' Creates Space for Achieving Peace of Mind in NYC
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Nature-Reconnecting Art Installations
Birkenstock Presents the Highwood Installation
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Neuroscience-Inspired Pecan Snack Mixes
Wanderlands Embraces Culinary Creativity and Neuroscience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Women's Wellness Platforms
Alo Yoga Launches the EMBODIMENT Sexual Wellness Platform for Women
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Contemporary Wellness Treatments
Nüd Body + Wellness Promotes Health Through Detoxification
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Mindfulness-Promoting Walking Clubs
Self Space's Walk Club is an Exercise in Mindfulness
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Community-Driven Wellness Residences
THE WELL Bay Harbor Islands Embraces Holistic Living
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Dance-Enhanced Mental Wellness Offerings
Zumba Fitness Partners with Noom to Motivate Users
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Motivational Footwear Campaigns
ASICS and Brian Cox Present the 'ASICS Desk Break'
AI Meditation Guides
Vital is an AI Mindset Guide that Offers Personalized Wellness Strategies
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Wellness-Emphasizing Spa Programming
Grand Geneva Resort & Spa Announces Year of Wellness
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Retail Wellness Expansions
Barker Wellness Unveils a New Partnership with Sprouts
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Preventative Wellbeing Retreats
EQ Offers a Comprehensive Approach to Enhancing Personal Wellbeing
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Connective Health Apps
WellB Health Connects Your with Doctors to Suit Your Needs
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Male-Targeted Emotional-Wellness Initiatives
Movemeber's Latest Grant Focuses on Indigenous Men
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Eco-Friendly Artisan Markets
The ChoZen Artisan Market is a New Eco-Conscious Event in Sebastian
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Retail Brand Supplement Ranges
The Alo Stackable Wellness System Now as Three New Capsule Formulas
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Eco-Conscious Workshop Experiences
Six Senses Vana Celebrates Environment Day with its Earth Lab
Bite-Sized Daily Wellness Actions
BlissList Approaches Holistic Wellness Through Small Steps
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees