The Starbucks Cold & Crafted Bottled Cold Brew Coffees are Smooth
Michael Hemsworth — March 19, 2021 — Marketing
References: starbucks & brandeating
Premium coffee just got a whole lot easier and more convenient to access thanks to the launch of the Starbucks Cold & Crafted bottled cold brew coffees that are arriving on store shelves now. The drinks are achieved with a lightly sweetened coffee that comes in three flavor options including Coffee with a Splash of Milk & Mocha, Coffee with a Splash of milk & Vanilla and Coffee Sweetened Black. Each of the coffee drinks come in 11-fluid-ounce bottles with less than 100-calories each.
The Starbucks Cold & Crafted bottled cold brew coffees are priced at less than $3 each and help to make premium coffee more accessible amongst consumers who lead fast-paced lifestyles that don't include cafe visits.
Image Credit: Starbucks
The Starbucks Cold & Crafted bottled cold brew coffees are priced at less than $3 each and help to make premium coffee more accessible amongst consumers who lead fast-paced lifestyles that don't include cafe visits.
Image Credit: Starbucks
Trend Themes
1. Convenient Bottled Coffee - There is an opportunity for companies to innovate in the area of convenient and accessible bottled coffee products.
2. Low Calorie Coffee - Businesses can find ways to offer low calorie coffee drinks while maintaining flavor and quality.
3. Sweetened Coffee - There is a growing demand for sweetened coffee drinks that use natural or low-calorie sweeteners.
Industry Implications
1. Beverage Industry - The beverage industry can explore the development of convenient and low-calorie coffee drinks to meet the demand of busy consumers.
2. Convenience Store Industry - Convenience stores can capitalize on the demand for quick and easy coffee drinks by offering a variety of options, including low calorie and sweetened drinks.
3. Retail Industry - Retailers can offer a curated selection of convenient bottled coffee products alongside their existing lineup of coffee offerings.
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