Zerup Makes Full-Flavor Sweetens Without Sugar or Calories
Laura McQuarrie — December 14, 2023 — Lifestyle
References: zerup & beveragedaily
Zerup is a new liquid sweetener brand that makes flavorful, zero-sugar, zero-calorie products that are specially formulated to instantly dissolve in hot and cold beverages alike. These quick and easy-to-use sweeteners are ready to enhance everything from coffee to cocktails, and they do so with a unique formula that's high clarity, low viscosity and super soluble.
While coffee lovers will appreciate flavorful zero-sugar sweeteners from Zerup in varieties like Vanilla, Hazelnut and Caramel, the brand also offers many different fruity flavors to enhance other kinds of alcoholic and non-alcoholic beverages.
This alternative sweetener was launched to meet the rising demand for sugar alternatives, especially in countries where the sugar tax has been implemented to tackle the obesity and diabetes crisis.
While coffee lovers will appreciate flavorful zero-sugar sweeteners from Zerup in varieties like Vanilla, Hazelnut and Caramel, the brand also offers many different fruity flavors to enhance other kinds of alcoholic and non-alcoholic beverages.
This alternative sweetener was launched to meet the rising demand for sugar alternatives, especially in countries where the sugar tax has been implemented to tackle the obesity and diabetes crisis.
Trend Themes
1. Zero-sugar Liquid Sweeteners - The rising demand for sugar alternatives has led to the emergence of brands like Zerup, which offers flavorful zero-sugar sweeteners in various fruity and classic flavors.
2. High Clarity and Low Viscosity - Zerup's unique formula with high clarity and low viscosity provides a disruptive opportunity for liquid sweetener brands to create quick-dissolving, easy-to-use sweeteners that enhance hot and cold beverages.
3. Sugar Alternative Innovation - Zerup's launch in response to the sugar tax presents an opportunity for the industry to further innovate and develop alternative sweeteners that satisfy the demand for zero-calorie products.
Industry Implications
1. Beverage Industry - Zerup's zero-sugar liquid sweeteners offer opportunities for the beverage industry to create enhanced and healthier options for coffee, cocktails, and other beverages.
2. Sweetener Industry - With its unique formula, Zerup disrupts the sweetener industry by providing a high-clarity, low-viscosity alternative that instantly dissolves, creating opportunities for similar innovations in sweetener products.
3. Health and Wellness Industry - Zerup's zero-sugar sweeteners align with the rising health and wellness trends, presenting opportunities for the industry to develop and market innovative products that meet the demand for sugar alternatives.
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