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Cafe-Inspired Zero-Sugar Creamers

Clean the Sky - Positive Eco Trends & Breakthroughs

Starbucks Zero Creamers Come in Two Flavor Options

— December 15, 2021 — Marketing
Demand for low and no-sugar products is continuing to expand, which is seeing brands respond with new options like the Starbucks Zero Creamers zero-sugar creamers to help consumers easily prepare a cafe-quality beverage from home.

The creamers come in two flavor options including Caramel Flavored Zero Creamer and the Hazelnut Flavored Zero Creamer, which are inspired by the Starbucks Caramel Macchiato and the Hazelnut Latte, respectively. The products are arriving as a new option within the brand's existing roster of creamers that are all also inspired by Starbucks drinks.

The Starbucks Zero Creamers are arriving in the US market now nationwide where consumers can find them in the refrigerated dairy aisle. The products are likely to be favored by those who practice low-carb diets like Keto.
Trend Themes
1. Low-sugar Dairy Alternatives - Brands can create new low-sugar plant-based creamers to cater to consumers who avoid dairy-based products, while also offering an alternative to traditional dairy creamers.
2. Customizable Zero-sugar Drinks - Developing technology and apps can allow coffee drinkers to customize zero-sugar drinks that are tailored to their preferences, which may open up innovative opportunities for coffee shops and brands.
3. Sustainable Packaging Solutions - Brands can explore eco-friendly packaging options for their zero-sugar creamers and send a strong message to environmentally conscious consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate and expand their product lines by creating new and innovative low-sugar creamer options that meet the growing demand for healthier alternatives.
2. Technology - Developers can explore how technology can be integrated into the coffee industry to allow consumers to customize their zero-sugar drinks through mobile apps and online ordering systems.
3. Packaging - Packaging companies can investigate sustainable and eco-friendly options for zero-sugar creamer products that satisfy the demand for environmentally friendly packaging solutions.
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