Sprecher Brewing Has Unveiled Two Sugar-Free Refreshments
Michael Hemsworth — September 5, 2020 — Marketing
References: sprecherbrewery & bevnet
Craft sodas are traditionally made with premium sweeteners like cane sugar, but these Zero Sugar Craft Sodas have been unveiled by Sprecher Brewing as a new range that aims to provide an alternative for health-conscious consumers.
The sodas come in Root Beer and Orange Dream flavor options, which are both free from sugar, sodium and even calories. The products both get their sweetness from a combination of monk fruit, stevia and erythritol, which helps them to maintain a high-quality flavor without any calories in the mix.
The Sprecher Brewing Zero Sugar Craft Sodas are available for purchase both online and at retailers nationwide in the US at a price point o $5.99 for a four-pack of 12 ounce slim cans.
The sodas come in Root Beer and Orange Dream flavor options, which are both free from sugar, sodium and even calories. The products both get their sweetness from a combination of monk fruit, stevia and erythritol, which helps them to maintain a high-quality flavor without any calories in the mix.
The Sprecher Brewing Zero Sugar Craft Sodas are available for purchase both online and at retailers nationwide in the US at a price point o $5.99 for a four-pack of 12 ounce slim cans.
Trend Themes
1. Zero Sugar Beverages - Develop alternative beverages with high-quality flavor without any calories or sugar that are appealing to health-conscious consumers.
2. Monk Fruit and Stevia Sweeteners - Combine alternative sweeteners like monk fruit and stevia to create new, healthier beverage products.
3. Sugar-free Craft Drinks - Develop new craft beverages without using traditional cane sugar as a sweetener to cater to consumers who are mindful of their sugar intake.
Industry Implications
1. Craft Beverage - Potential business opportunities in creating and marketing a line of sugar-free craft beverages to cater to health-conscious consumers who want high-quality flavors without any calories.
2. Alternative Sweeteners - Opportunities for businesses that offer alternative sweeteners, like monk fruit and erythritol, as an ingredient to manufacturers who are looking to develop sugar-free products.
3. E-commerce and Online Retail - Online retailers have an opportunity to capitalize on the growing demand for sugar-free products by offering platforms for businesses--like Sprecher Brewing--to sell their products directly to consumers nationwide.
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