All The Bitter is a Brand Rooted in Health, Mindfulness & Inclusion
Laura McQuarrie — January 6, 2022 — Lifestyle
References: thespiritsbusiness
All The Bitter is a range of zero-alcohol bitters created by Ian and Carly Blessing, former sommeliers of the acclaimed Napa Valley restaurant The French Laundry. The husband-and-wife team gave up alcohol after becoming parents and founded All The Bitter based on core values like health, mindfulness, well-being, inclusion and creating flavorful drinks for everyone.
The brand's three zero-alcohol bitters (Aromatic, Orange and New Orleans) are all made with dandelion root, burdock, lemon balm and milk thistle seed. With these ingredients and others, the brand pays tribute to bitters origins as daily medicinal tonics.
While Aromatic is a bold and spicy blend of cinnamon, nutmeg clove and gentian root, Orange combines three types of orange peel with coriander, cardamom and lemon balm. Rounding out the trio, New Orleans shares the taste of anise, tart cherry, hibiscus and rosehip.
The brand's three zero-alcohol bitters (Aromatic, Orange and New Orleans) are all made with dandelion root, burdock, lemon balm and milk thistle seed. With these ingredients and others, the brand pays tribute to bitters origins as daily medicinal tonics.
While Aromatic is a bold and spicy blend of cinnamon, nutmeg clove and gentian root, Orange combines three types of orange peel with coriander, cardamom and lemon balm. Rounding out the trio, New Orleans shares the taste of anise, tart cherry, hibiscus and rosehip.
Trend Themes
1. Zero-alcohol Beverages - The rise of health-conscious consumers has led to an increased demand for zero-alcohol beverages like All The Bitter's range of zero-alcohol bitters.
2. Alternative Cocktail Mixers - All The Bitter's unique and flavorful range of bitters can be used as an alternative to traditional cocktail mixers, presenting an opportunity for bars and restaurants to expand their beverage offerings and cater to health-conscious customers.
3. Functional Ingredients in Cocktails - All The Bitter's use of medicinal ingredients like dandelion root and milk thistle seed highlights a growing trend of functional ingredients in cocktails, presenting an opportunity for brands to offer value-added products that promote health and wellness.
Industry Implications
1. Beverage - All The Bitter's range of zero-alcohol bitters is disrupting the beverage industry by offering a unique and flavorful option for health-conscious consumers.
2. Hospitality - The rise of zero-alcohol beverages like All The Bitter's bitters presents hospitality businesses with an opportunity to cater to health-conscious consumers and expand their beverage offerings.
3. Health and Wellness - All The Bitter's use of functional ingredients like dandelion root and milk thistle seed highlights a growing trend towards health and wellness in the food and beverage industry.
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