Botanical Bitters & Soda Takes Cues from Craft Mixology
Laura McQuarrie — May 11, 2021 — Lifestyle
References: drinkdry & businesswire
DRY Soda Co. is introducing Botanical Bitters & Soda as one of the first ready-to-drink, zero-proof craft cocktails and they offer depth of flavor without the alcohol. Inspired by craft mixology, the Botanical Bitters & Soda can be found in three flavorful varieties: Aromatic, Bright/Herbal and Sweet/Spicy. As the brand describes, "DRY Botanical Bitters & Soda deconstructs the flavors in traditional bitters and re-layers them with new notes for a complex non-alcoholic craft cocktail experience."
The ready-to-drink products are packaged in premium glass bottles and sold in packs of four, so that people can appreciate refreshing alternatives to alcohol that are made with zero sugar, non-GMO ingredients and natural flavors. While the Aromatic variety shares hints of zesty citrus peel, cinnamon and clove, Bright/Herbal fuses ginger, lavender, orange, cardamom, sage, lemon and grapefruit.
The ready-to-drink products are packaged in premium glass bottles and sold in packs of four, so that people can appreciate refreshing alternatives to alcohol that are made with zero sugar, non-GMO ingredients and natural flavors. While the Aromatic variety shares hints of zesty citrus peel, cinnamon and clove, Bright/Herbal fuses ginger, lavender, orange, cardamom, sage, lemon and grapefruit.
Trend Themes
1. Increased Demand for Zero-proof Cocktails - Consumers are seeking non-alcoholic alternatives to traditional cocktails, creating a market opportunity for ready-to-drink zero-proof craft cocktails.
2. Innovation in Non-alcoholic Beverage Industry - There is an opportunity for companies to innovate and create new, sophisticated options in the non-alcoholic beverage industry.
3. Use of Botanical Flavors in Mixed Drinks - Botanical flavors, traditionally used in bitters, are being utilized in creative ways to add complexity to non-alcoholic cocktails.
Industry Implications
1. Alcohol and Liquor Industry - The alcohol industry may need to adapt and innovate to meet the demand for non-alcoholic alternatives.
2. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry has the potential to create new, sophisticated options as consumers seek alternatives to traditional cocktails.
3. Hospitality Industry - Bars and restaurants can cater to the increasing demand for non-alcoholic options by adding ready-to-drink zero-proof cocktails to their menus.
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