Seasn Makes 0.0% ABV Cocktail Bitters in Light and Dark Varieties
Laura McQuarrie — November 14, 2023 — Lifestyle
References: thegrocer
Seasn is on a mission to make cocktail bitters more accessible to the average consumer and the brand does so with 0.0% ABV cocktail bitters in Light and Dark varieties.
Seasn is the first brand to come out of Pollen Projects, a venture studio dedicated to creating non-alcoholic drinks by Ben Branson, the founder and minority shareholder of Seedlip. “Cocktail bitters have largely stayed the bartender’s secret,” says Branson, “No one’s really approached it from a consumer perspective. And no one’s really created a proposition that makes it simple for consumers to understand."
While the Light bitter is described as super green and zesty, the Dark bitter is full of aromatic, spicy flavors. These cocktail bitters are made to work well in everything from alcoholic spirits and soda water to Seedlip.
Seasn is the first brand to come out of Pollen Projects, a venture studio dedicated to creating non-alcoholic drinks by Ben Branson, the founder and minority shareholder of Seedlip. “Cocktail bitters have largely stayed the bartender’s secret,” says Branson, “No one’s really approached it from a consumer perspective. And no one’s really created a proposition that makes it simple for consumers to understand."
While the Light bitter is described as super green and zesty, the Dark bitter is full of aromatic, spicy flavors. These cocktail bitters are made to work well in everything from alcoholic spirits and soda water to Seedlip.
Trend Themes
1. Zero-abv Cocktail Bitters - Seasn creates 0.0% ABV cocktail bitters in Light and Dark varieties, making cocktail bitters more accessible to the average consumer.
2. Non-alcoholic Drinks - Pollen Projects, the venture studio behind Seasn, is dedicated to creating non-alcoholic drinks, offering disruptive innovation opportunities in the beverage industry.
3. Consumer-centric Approach - Seasn's focus on creating a proposition that makes cocktail bitters simple for consumers to understand presents an opportunity for disruptive innovation in the alcohol industry.
Industry Implications
1. Beverage - The introduction of 0.0% ABV cocktail bitters by Seasn provides disruptive innovation opportunities in the beverage industry, catering to the growing demand for non-alcoholic options.
2. Hospitality - The availability of zero-ABV cocktail bitters allows the hospitality industry to cater to a wider customer base seeking alcohol-free drink alternatives, presenting disruptive innovation opportunities.
3. Mixology - Seasn's Light and Dark cocktail bitters offer disruptive innovation opportunities in the mixology industry, enabling bartenders to create complex and flavorful non-alcoholic cocktails.
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