The Zak Storm – Super Pirate TV Show Connects with Toys and an App
Laura McQuarrie — November 3, 2017 — Life-Stages
References: onelink.to & prnewswire
Zak Storm – Super Pirate is a series created for young boys between the ages of six and 11 that debuted earlier this fall through Discovery Family, and Sinclair Broadcast Group's KidsClick TV. To immerse kids even deeper in the animated world, a multi-screen play experience is being launched that connects a TV with toys and a mobile app from the franchise.
When watching the series on TV, kids will now be able to sync the Zak Storm Super Pirate app and bring up "small-screen battles and adventures that mimic the real-time TV show scenes." To further this, kids are also able to collect toys from Bandai America that will offer in-app rewards that can be redeemed by scanning a QR code; this includes weapons, special powers, new worlds, strength, health and more.
When watching the series on TV, kids will now be able to sync the Zak Storm Super Pirate app and bring up "small-screen battles and adventures that mimic the real-time TV show scenes." To further this, kids are also able to collect toys from Bandai America that will offer in-app rewards that can be redeemed by scanning a QR code; this includes weapons, special powers, new worlds, strength, health and more.
Trend Themes
1. Multi-screen Play Experiences - Opportunity for integrating digital and physical play experiences to enhance engagement and immersion for young audiences.
2. Toy-app Integration - Potential for combining physical toys and mobile apps to create interactive and rewarding experiences for children.
3. In-app Rewards - Opportunity for using QR codes and in-app rewards to incentivize toy purchases and increase app engagement.
Industry Implications
1. Entertainment - The entertainment industry can explore multi-screen play experiences to create innovative ways of engaging with young audiences through TV shows, toys, and apps.
2. Toy Manufacturing - Toy manufacturers can tap into the trend of toy-app integration by creating toys that interact with mobile apps and offer in-app rewards, providing a seamless play experience for children.
3. Mobile App Development - Mobile app developers can leverage the trend of in-app rewards and toy integration to create compelling experiences for children that combine virtual and physical elements.
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