Collectible AR Discs

AR Discs are collectible augmented reality discs that come to life with a corresponding app, sharing an experience with kids that merges elements of physical and virtual play. Now, kids can see their favorite DreamWorks characters come to life thanks to a series that features franchises like Shrek, How To Train Your Dragon and Kung Fu Panda. In all, there are 80 DreamWorks AR Discs to collect—and this includes a pair of gold limited editions. To see these characters come alive virtually before their eyes, kids can use their app to hover over a disc.

As William Byron, director at AR Discs, describes: "Kids are seeking more of an experience from their collectibles today. By creating engaging content that users can experience through the app, we’re breaking the mould whilst respecting and encouraging traditional hands-on-play."