Aries Taps YOOX for an Inclusive and Genderless Collection
Aries and Yoox introduce ‘They Arise’ a comprehensive range featuring outerwear, tops, bottoms, and accessories. The collection was made with a genderless perspective, highlighting inclusive pronouns and feelings while allowing everyone to be free of societal gender norms when sporting the pieces.
Following classic form-fitting blazers with an "A" pin inspired by architectural columns, the collection highlights adaptable form-fitting hoodies with collection-specific motifs and red-tinted embellishments. Elsewhere, floral mesh tank tops with beaded detailing perfectly embody the genderless theme of the collection. Coats with cheetah prints include dual branded accents for an opulent aesthetic, while simple T-shirts and hats round off the selection.
The YOOX x Aries collection is currently available online through YOOX for interested parties.
Image Credit: Aries, hypebeast, yoox
Following classic form-fitting blazers with an "A" pin inspired by architectural columns, the collection highlights adaptable form-fitting hoodies with collection-specific motifs and red-tinted embellishments. Elsewhere, floral mesh tank tops with beaded detailing perfectly embody the genderless theme of the collection. Coats with cheetah prints include dual branded accents for an opulent aesthetic, while simple T-shirts and hats round off the selection.
The YOOX x Aries collection is currently available online through YOOX for interested parties.
Image Credit: Aries, hypebeast, yoox
Trend Themes
1. Genderless Fashion - Expanding collections to include genderless clothing items challenges traditional societal norms and can increase market share for fashion brands.
2. Inclusive Pronouns - Creative use of inclusive pronouns in marketing and branding language can attract customers seeking more gender-neutral options.
3. Adaptable Clothing - Designing clothing that can be worn by people regardless of their body type or gender expression can broaden a brand's customer base and lead to increased sales.
Industry Implications
1. Fashion - By embracing genderless and adaptable clothing designs, fashion brands can stay ahead of the curve and appeal to a wider range of customers.
2. E-commerce - E-commerce platforms can support the growth of genderless and inclusive fashion by featuring and promoting collections that challenge traditional gender norms.
3. Marketing and Advertising - Using inclusive language and imagery in marketing campaigns can demonstrate a commitment to diversity and inclusion, attract a wider range of customers, and differentiate a brand from its competitors.
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