WILDFANG Unveils New Collection for Gender-Fluid Expression
Grace Mahas — September 8, 2022 — Fashion
References: wildfang
Wildfang, a contemporary activist brand, recently unveiled a new collection that offers opportunities for gender-fluid expression. The innovative brand’s new collection and campaign just went live, featuring hot up-and-coming talent including Sex Education’s Dua Saleh (they/xe) and Kat Cunning (they/them), star of Purple Hearts and HBOMax’s Rap Sh!t.
With its latest collection, Wildfang hopes to provide a wide range of silhouettes that can be worn by anyone regardless of gender expression (from ultra-femme to masculine and everything in between) in gender-neutral, XS-3X sizes. The new series features a versatile 6-way corset, adjustable satin cami, wide-leg trousers with a matching double-breasted vest and blazer, sheer button-up, and more.
Consumers can purchase the lastest collection online and in select stores.
With its latest collection, Wildfang hopes to provide a wide range of silhouettes that can be worn by anyone regardless of gender expression (from ultra-femme to masculine and everything in between) in gender-neutral, XS-3X sizes. The new series features a versatile 6-way corset, adjustable satin cami, wide-leg trousers with a matching double-breasted vest and blazer, sheer button-up, and more.
Consumers can purchase the lastest collection online and in select stores.
Trend Themes
1. Gender-fluid Fashion - The rise of gender-fluid fashion offers opportunities for brands to innovate and expand their target audience to those who don't conform to traditional gender norms.
2. Inclusivity and Diversity - Brands that embrace inclusivity and diversity, especially with their marketing efforts, have a chance to attract a broader and more loyal consumer base.
3. Body-positive Clothing - There is a growing demand for body-positive clothing that caters to all sizes and shapes, creating an opportunity for brands to innovate and provide more inclusive options.
Industry Implications
1. Fashion - The fashion industry can take advantage of the gender-fluid trend by creating innovative designs that cater to all genders and body types.
2. Retail - Inclusivity and diversity are becoming more important to consumers, and retailers can capitalize on this by partnering with brands that offer a wide range of sizes and gender-neutral clothing.
3. Marketing - Brands that focus on inclusivity, diversity, and body positivity in their marketing efforts have a chance to engage with a larger and more loyal consumer base.
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