Martin Asbjørn Unveils the New Fall/Winter 2022 Collection
References: martinasbjorn & hypebeast
Danish fashion designer Martin Asbjørn is experimenting with genderless iterations of clothing for Fall 2022. The Fall/Winter 2022 collection features 32 distinctive looks that fit equally into the categories of sharp tailoring and sports luxe, which makes this collection ideal for those within the fashion industry or affiliated with it.
The removal of gender-confining labels comes from Asbjørn’s customers, who the designer recognizes are a large percentage of women, despite being a menswear brand. Thus, it was only a matter of time before Asbjørn began to cater its clothing to all genders. The collection features a wide range of colors such as khaki, ochre, metallic pink, and more.
“It’s a collection of great clothes, not a story-telling process or a personal viewpoint,” Asbjørn adds in an interview.
Image Credit: Martin Asbjørn
The removal of gender-confining labels comes from Asbjørn’s customers, who the designer recognizes are a large percentage of women, despite being a menswear brand. Thus, it was only a matter of time before Asbjørn began to cater its clothing to all genders. The collection features a wide range of colors such as khaki, ochre, metallic pink, and more.
“It’s a collection of great clothes, not a story-telling process or a personal viewpoint,” Asbjørn adds in an interview.
Image Credit: Martin Asbjørn
Trend Themes
1. Gender-neutral Fashion - The growing demand for gender-neutral fashion is disruptive for the fashion industry, and paves the way for innovative designs and marketing strategies.
2. Inclusive Clothing Lines - The trend towards inclusive clothing lines, that cater to a diverse range of customers, presents opportunities for start-ups to disrupt traditional fashion brands.
3. Unisex Designs - The popularity of unisex designs signals a shift towards more sustainable and practical clothing production, and encourages industry players to tap into new markets.
Industry Implications
1. Fashion Industry - The fashion industry can leverage this trend to create new collections that cater to a diverse range of customers, and to differentiate themselves from competitors.
2. Retail Industry - The retail industry can tap into the trend towards gender-neutral fashion by offering more inclusive clothing options, and by creating engaging marketing campaigns that target a diverse customer base.
3. Textile Industry - The growing trend towards gender-neutral fashion presents opportunities for textile manufacturers to innovate and develop new sustainable and practical fabrics that can be used to create versatile unisex designs.
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