Soulland Delivers the Spring Devil Collection for SS22
Fashion imprint Soulland introduces its new Spring Devil collection designed for the Spring/Summer 2023 season showcased during Copenhagen Fashion Week. This marks the brand's first genderless collection and it is made to be worn liberally depending on the wearers.
It has the intention to allow wearers to dress of their own accord without any constraints or gender norms consideration. The Spring Devil collection explores different color palettes, textures, and silhouettes that play with different body shapes. Notably, the capsule also has a sustainable message as everything is made with at least 50% certigied organic or recycled materials, at least 50% lyocell, or made entirely from deadstock fabrication.
Silas Adler speaks on the capsule, stating that “For this season, we have broken down the lines between our menswear and womenswear and tried to build on something new. Soulland is energy, and this should be the focus. I have been working on finding a balance between menswear and womenswear for years. I love designing different silhouettes, but I don’t think it’s my job to decide or define who wears what and why. I think it’s time to break down some boundaries. This is a start of something new for us."
Image Credit: James Cochrane
It has the intention to allow wearers to dress of their own accord without any constraints or gender norms consideration. The Spring Devil collection explores different color palettes, textures, and silhouettes that play with different body shapes. Notably, the capsule also has a sustainable message as everything is made with at least 50% certigied organic or recycled materials, at least 50% lyocell, or made entirely from deadstock fabrication.
Silas Adler speaks on the capsule, stating that “For this season, we have broken down the lines between our menswear and womenswear and tried to build on something new. Soulland is energy, and this should be the focus. I have been working on finding a balance between menswear and womenswear for years. I love designing different silhouettes, but I don’t think it’s my job to decide or define who wears what and why. I think it’s time to break down some boundaries. This is a start of something new for us."
Image Credit: James Cochrane
Trend Themes
1. Genderless Fashion - The rise of genderless fashion provides an opportunity for designers to offer inclusive and unrestrictive clothing options.
2. Sustainable Fashion - The use of sustainable and eco-friendly materials in fashion allows for more environmentally conscious products and can appeal to a growing eco-conscious consumer base.
3. Body-inclusive Fashion - Designing fashion that takes into account different body shapes and sizes can offer an opportunity for designers to cater to customers who have been excluded from traditional fashion offerings.
Industry Implications
1. Fashion - The fashion industry can take advantage of the genderless and sustainable fashion trends to appeal to consumers looking for inclusivity and eco-consciousness in their clothing choices.
2. Textile - Textile industry can take advantage of the trend towards sustainable fashion to develop and provide more eco-friendly and ethical fabrics and materials for use in fashion.
3. Retail - Retailers can take advantage of the body-inclusive fashion trend by offering a wider range of sizes and styles to appeal to a more diverse customer base.
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