Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Laura McQuarrie — May 17, 2023 — Marketing
References: summertonclub & thespiritsbusiness
As a result of bottle shortages and supply issues, Danish whisky producer Stauning has been left without its signature bottles and the brand is using this as an opportunity to encourage customer creativity with its DIY whisky bottle kits.
These limited-edition unlabelled bottles are packaged with stickers and a gold felt-tip pen so that customers can design their own bottles of whisky. These whisky bottles will not only stand out on a home bar cart, but they also have the potential to make meaningful personalized gifts.
The DIY bottle kits can be found for the brand's Stauning Rye, Kaos or Smoke bottles and they can be dressed up with stickers in the shapes of barrels, peace signs and speech bubbles, as well as descriptive words like "windswept" and "masterpiece."
These limited-edition unlabelled bottles are packaged with stickers and a gold felt-tip pen so that customers can design their own bottles of whisky. These whisky bottles will not only stand out on a home bar cart, but they also have the potential to make meaningful personalized gifts.
The DIY bottle kits can be found for the brand's Stauning Rye, Kaos or Smoke bottles and they can be dressed up with stickers in the shapes of barrels, peace signs and speech bubbles, as well as descriptive words like "windswept" and "masterpiece."
Trend Themes
1. DIY Bottles - Opportunity for liquor companies to offer customizable bottles as a creative solution to supply chain issues
2. Personalized Products - A shift towards personalized products due to bottle shortages and supply chain issues
3. Custom Stickers - Increasing demand for customizable stickers as a way for customers to add a personal touch to their products
Industry Implications
1. Liquor and Spirits - Opportunity for liquor companies to offer customizable bottles as a creative solution to supply chain issues
2. Packaging - Increasing demand for innovative packaging solutions that offer customization options for customers
3. E-commerce - Growing trend of personalized products presents an opportunity for e-commerce companies to offer customizable options for customers
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