Colour in the Wines Invites People to Customize Their Own Labels
Laura McQuarrie — April 13, 2021 — Lifestyle
References: famouscampaigns
Australian wine brand Angas & Bremer created Colour in the Wines, a campaign to inspire creativity and inject more color into life. The color-in wine labels tap into the popularity of adult coloring books, which are helpful for inspiring relaxed, meditative states.
The black and white labels leave plenty of space for doodling, coloring and painting as desired to create a completely customized label.
Knowing that the inspiring wine labels have the potential to support team building and brainstorming sessions, the brand is offering a 50% discount to businesses and pairing the bottles with packets of colorful pens. People are invited to share their creations using the #ColourInTheWines tag, which helps to create a sense of community and collect inspiring designs created by wine drinkers.
The black and white labels leave plenty of space for doodling, coloring and painting as desired to create a completely customized label.
Knowing that the inspiring wine labels have the potential to support team building and brainstorming sessions, the brand is offering a 50% discount to businesses and pairing the bottles with packets of colorful pens. People are invited to share their creations using the #ColourInTheWines tag, which helps to create a sense of community and collect inspiring designs created by wine drinkers.
Trend Themes
1. Customizable Product Packaging - More companies are offering customizable product packaging, similar to Color in the Wines' color-in wine labels, to allow customers to express their creativity and individuality.
2. Incorporating Art Therapy - Integrating art therapy into products, like the color-in wine labels, provides a unique selling point for businesses that promotes relaxation and mindfulness.
3. Social Media Engagement Through Creativity - Encouraging customers to share their creative designs through social media using branded hashtags, like #ColourInTheWines, creates a sense of community and generates user-generated content for businesses.
Industry Implications
1. Wine - Other wine companies could incorporate customizable labeling to differentiate their products.
2. Arts and Crafts - Companies in the arts and crafts industry could expand into the customizable product packaging market.
3. Corporate Gifting - Customizable product packaging could appeal to businesses looking for unique gifts to offer clients and employees.
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