The 90+ Cellars Rosé & Bubbly Truck Repurposes a Former Food Truck
Laura McQuarrie — May 31, 2019 — Lifestyle
References: ninetypluscellars & prnewswire
In addition to offering its annual Rosé on the Water cruise series, 90+ Cellars will be giving people the opportunity for people to enjoy its top-selling pink and sparkling wines from a pink wine truck. The 90+ Cellars Rosé & Bubbly Truck was once a food truck and now has been transformed into "a wine garden on wheels."
The 90+ Cellars Rosé & Bubbly Truck is stocked with cans and bottles that can be sipped while relaxing at a picnic table or leisurely playing a lawn game. This wine tasting experience has been crafted for a new generation of wine drinkers who are looking for fun and memorable way to try different kinds of products in a way that's less stuffy than traditional wine tasting rooms.
The 90+ Cellars Rosé & Bubbly Truck is stocked with cans and bottles that can be sipped while relaxing at a picnic table or leisurely playing a lawn game. This wine tasting experience has been crafted for a new generation of wine drinkers who are looking for fun and memorable way to try different kinds of products in a way that's less stuffy than traditional wine tasting rooms.
Trend Themes
1. Wine Truck - The rise of wine trucks presents an opportunity for wineries to reach new customers in a fun and unconventional way.
2. Mobile Wine Tasting - The trend of mobile wine tasting experiences offers wineries the chance to bring their products directly to consumers, creating a unique and engaging experience.
3. Alternative Wine Tasting - Providing alternative wine tasting options, such as relaxed outdoor settings and unique activities, caters to a new generation of wine drinkers seeking a more casual and enjoyable experience.
Industry Implications
1. Wine Industry - The wine industry can leverage wine trucks to expand their customer base and introduce their products to a wider audience outside of traditional tasting rooms.
2. Mobile Food and Beverage Industry - The mobile food and beverage industry can explore the concept of wine trucks as a new offering to diversify their offerings and attract customers interested in unique culinary experiences.
3. Event Planning Industry - The event planning industry can incorporate wine trucks into their services, providing clients with a novel and memorable wine tasting experience at various events and venues.
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