The Igloo x Yes Way Rosé Cooler is a Stylish Way to Chill Drinks
Laura McQuarrie — June 10, 2021 — Lifestyle
References: IglooCoolers & thedieline
Right on time for National Rosé Day, Igloo and Yes Way Rosé are introducing a limited-edition Rosé Cooler that's perfect for the outdoor gatherings people are itching to have. The Yes Way Rosé X Igloo’s Playmate Pal cooler is an exclusive pink tent-top cooler design that shares seven spacious quarts for storing drinks.
The aesthetically pleasing cooler sets itself apart from the average beer cooler with a flattering color scheme and text that hints at the perfect content to store inside.
Now that to-go alcohol sales are becoming part of the norm in a changing service industry, this stylish cooler promises to help people keep their drinks chilled during all sorts of outdoor adventures.
The aesthetically pleasing cooler sets itself apart from the average beer cooler with a flattering color scheme and text that hints at the perfect content to store inside.
Now that to-go alcohol sales are becoming part of the norm in a changing service industry, this stylish cooler promises to help people keep their drinks chilled during all sorts of outdoor adventures.
Trend Themes
1. To-go Alcohol Sales - Opportunity for businesses to provide specialized alcohol storage options like the limited-edition Rosé Cooler.
2. Outdoor Adventures - Innovative outdoors gear that includes stylish and functional coolers like Igloo and Yes Way Rosé's Playmate Pal.
3. Aesthetically Pleasing Design - Developing fashion-forward and color-coordinated products to appeal to consumers like the Yes Way Rosé cooler.
Industry Implications
1. Food and Beverage - A chance for the food and beverage industry to create specialty, themed packaging for drinks that make them stand out.
2. Outdoor Recreation - Outdoor recreation companies looking to capitalize on the growth of outdoor activities can offer functional and stylish accessories like coolers.
3. Retail - Retail industry stores can provide more niche items like limited-edition coolers to stand out in a crowded market.
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