The Pale Offers Hope for Post-Lockdown Parties
Laura McQuarrie — May 15, 2021 — Marketing
References: designbridge & fabnews.live
The Pale is a new rosé concept from winemaker Sacha Lichine that takes cues from the roaring parties of the 1920s, all while remaining fresh and relevant for drinkers today. The wine sets itself apart as a quirky and celebratory brand that stands out on shelves with a label that captures the essence of the "flamboyant soirée," complete with peacocks, playing cards and joyful scenes of people mingling.
True to its name, The Pale is said to be exceptionally pale pink in color and the packaging for the product emphasizes its lightness.
The new wine concept was created during the pandemic and it offers hope for a post-lockdown world where people will be more eager than ever to socialize.
True to its name, The Pale is said to be exceptionally pale pink in color and the packaging for the product emphasizes its lightness.
The new wine concept was created during the pandemic and it offers hope for a post-lockdown world where people will be more eager than ever to socialize.
Trend Themes
1. 1920s-inspired Wines - There is potential for more winemakers to tap into the nostalgia of the 1920s for new and unique wine concepts that offer drinkers a fresh take on classic styles.
2. Quirky Packaging Design - The success of The Pale's flamboyant party-inspired label may inspire other beverage companies to take a risk with unconventional and attention-grabbing packaging designs.
3. Post-lockdown Celebration Wines - With the anticipation of social gatherings resuming post-lockdown, there is potential for more wine companies to create celebratory concepts like The Pale that offer drinkers a symbol of hope and optimism.
Industry Implications
1. Wine - Wine companies could experiment with using historical references and themed concepts to create new and unique products that appeal to customers looking for something different.
2. Beverage Packaging Design - Beverage packaging design companies may see an increase in demand from clients looking for unconventional and eye-catching label designs like The Pale's flamboyant style.
3. Hospitality - The Pale's celebratory branding could inspire hospitality industry professionals to add the wine to their menus during post-lockdown events, creating a unique offering for guests and adding to the overall atmosphere of the gathering.
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