High Key Wine Sells Individual Pouches of Rosé & White Wine
Laura McQuarrie — May 24, 2019 — Lifestyle
References: highkeywine & bustle
High Key Wine Co. sets itself apart by selling individual wine pouches in Sweet White, Dry Rosé, and Semi-Sweet Rosé options, each of which contains more or less the same volume a medium glass of wine would hold.
While many consumers are choosing alternatives to bottled wine for the sake of convenience, these pouch packages can easily be transported and are not heavy. At the same time, over the last few years, many food and beverage brands have begun offering products that are packaged in pouches specifically for adults who are similarly fixated on the ease of eating and drinking on the go. According to Bustle, the brand's wine pouches are "basically an adult juice box."
Image Credit: High Key Wine Co.
While many consumers are choosing alternatives to bottled wine for the sake of convenience, these pouch packages can easily be transported and are not heavy. At the same time, over the last few years, many food and beverage brands have begun offering products that are packaged in pouches specifically for adults who are similarly fixated on the ease of eating and drinking on the go. According to Bustle, the brand's wine pouches are "basically an adult juice box."
Image Credit: High Key Wine Co.
Trend Themes
1. Individual Wine Pouches - There is a growing trend of consumers choosing individual wine pouches for the sake of convenience, presenting an opportunity for innovative packaging solutions.
2. Portable Beverage Packaging - The rise of food and beverage brands offering products in pouches for adults on the go creates a disruptive innovation opportunity for packaging companies to develop lightweight and easily transportable pouches.
3. Adult Juice Box - The concept of wine pouches being referred to as an 'adult juice box' highlights the potential for disruptive innovation in the adult beverage industry, as companies can create fun and accessible packaging options for adult consumers.
Industry Implications
1. Wine Packaging - The individual wine pouch trend presents an opportunity for the wine packaging industry to create innovative solutions that cater to the growing demand for convenience.
2. Beverage Packaging - The rise of portable beverage packaging, such as wine pouches, opens up opportunities for companies in the beverage packaging industry to develop lightweight and convenient packaging solutions for on-the-go consumers.
3. Adult Beverage - The concept of wine pouches being compared to an 'adult juice box' suggests an opportunity for companies in the adult beverage industry to explore playful and accessible packaging options to target adult consumers looking for convenience.
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